automation

3 easy steps to your first email drip campaign (that sells on autopilot) – Marketing Article

Home >> Email marketing >> 3 easy steps to your first email drip campaign (that sells on autopilot) Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage in email automation. The concept of email drip campaigns can seem overwhelming to novice…

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10 Examples of Highly Effective Welcome Emails – Marketing Article

One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list, you want to welcome them to the group with an inviting email. What is a welcome email? A welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to engage with your business. Benefits of welcome emails The first message you send to a new subscriber is…

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The Best Time to Send Email: How to Schedule Your Email Campaign – Email Marketing Article

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question. After all, if you send emails when…

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The Marketing Technology and Services Investment Sticker Shock – B2B Marketing Article

At $90 billion today and growing to $122 billion by 2022, CMOs are pouring budgets into investments which align their organization’s operations with greater customer and experience focus. Planning and budgeting for the technology and services investments supporting these goals stands as a critical task for CMOs and will only get harder in the future. To shine a light on these expanding Martech and Services investments, Drew Green and I recently completed a comprehensive US forecast of these markets plagued…

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The Impact of AI on Marketing Jobs – B2B Marketing Experiences – B2B Marketing Article

  Marketing organization haven’t changed much in the last 40 years or so. But that’s about to change. We live in a world of exponential change. As we have moved from the industrial age, to the information age, to the mobile age, we now are entering the age of artificial intelligence and automation. Advancements in computing is making computers to reach human brain capacity by 2025. By 2050 the projected power of computing will reach the capacity of all humans…

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