automation

23 Ways to Tag and Segment Your Subscribers in AWeber – Email Marketing Article

Increase your open and click rates with these segmentation ideas. By Brandon Olson February 14, 2020 The days of one-size-fits-all email marketing are long gone. To get better results, you need to send targeted, personalized emails. By delivering hyper-relevant content to those who are most interested in it, your subscribers will open, click, and purchase more. In this post, you’ll learn how to use tags to create more targeted segments (or groups) of subscribers and increase your engagement. What are…

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How to Use Personalization and Automation for Small Business Growth | – Marketing Article

New technologies are radically changing the way businesses interact with customers. As a result, customer expectations are constantly changing. Businesses should innovate and evolve in order to meet those expectations and build relationships that customers value. To do this, businesses should rethink their approach to customer experiences and engagement. 84% of consumers consider the experiences provided by a company as important as the products and services offered. In fact, a memorable experience with one company has most customers expecting the…

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Automate these 7 event marketing emails to skyrocket ticket sales – Marketing Article

Email is one of the most important tools in your event marketing toolbox. Easy to create and ultra-affordable, email makes it easy to promote your event to tens of thousands of people with a single click. Event marketing is even easier when you take advantage of email automation, which allows you to schedule a series of emails upfront and frees your time to focus on other marketing efforts. Make your next event a success by automating the following seven emails…

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3 easy steps to your first email drip campaign (that sells on autopilot) – Marketing Article

Home >> Email marketing >> 3 easy steps to your first email drip campaign (that sells on autopilot) Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage in email automation. The concept of email drip campaigns can seem overwhelming to novice…

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10 Examples of Highly Effective Welcome Emails – Marketing Article

One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list, you want to welcome them to the group with an inviting email. What is a welcome email? A welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to engage with your business. Benefits of welcome emails The first message you send to a new subscriber is…

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The Best Time to Send Email: How to Schedule Your Email Campaign – Email Marketing Article

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question. After all, if you send emails when…

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The Marketing Technology and Services Investment Sticker Shock – B2B Marketing Article

At $90 billion today and growing to $122 billion by 2022, CMOs are pouring budgets into investments which align their organization’s operations with greater customer and experience focus. Planning and budgeting for the technology and services investments supporting these goals stands as a critical task for CMOs and will only get harder in the future. To shine a light on these expanding Martech and Services investments, Drew Green and I recently completed a comprehensive US forecast of these markets plagued…

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Modernize Your Martech Stack for Moments – B2B Marketing Article

The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them. Marketers must adopt the right strategy, operational best practices and technology to win, serve and retain customers in this new environment. Brands aren’t equipped to meet customers’ expectations today. Emerging technologies and shifting cultural norms fuel…

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Automated. Personalised. Intelligent. Taking emails to the next level with APIs – Enabler – Email Marketing Article

An API (Application Programming Interface), believe it or not, is an interface between two software programs. It essentially allows the two programs to make use of each other’s services and resources, and interact with each other. You can think of them like tunnels between programs that allow them to work together… and all without exposing their inner programming! You might not realise it, but you will probably use APIs nearly every day of your life. For example, an API would…

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The Impact of AI on Marketing Jobs – B2B Marketing Experiences – B2B Marketing Article

  Marketing organization haven’t changed much in the last 40 years or so. But that’s about to change. We live in a world of exponential change. As we have moved from the industrial age, to the information age, to the mobile age, we now are entering the age of artificial intelligence and automation. Advancements in computing is making computers to reach human brain capacity by 2025. By 2050 the projected power of computing will reach the capacity of all humans…

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