Augmented Reality

Verizon and Snap team up for Snapchat 5G augmented reality features – Marketing Article

Over the past few years, Snapchat has become one of the world’s most popular soft augmented reality tools, adding photo and video filters that apply special effects to faces or buildings in real time. Today, parent company Snap and Verizon announced a partnership that will leverage the latter’s 5G cellular network for new augmented reality features — an opportunity to make some of the mobile giant’s big AR promises actually come true. The deal makes Snap an “official 5G innovation…

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Lead Generation Success = Nature + Nurture – Marketing Article

What drives a successful lead generation and nurturing strategy for a complex sale? Is it the nature of the leads themselves? Was its success predetermined at the very birthing of the lead because of the way you generated the lead? For example, a lead filling out a hand-raise form for your service has a far likelier chance of success than a lead clicking on a PPC ad for a free iPad. Or is it the learned behavior of the lead,…

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London Tech Week – Hyperloop & Augmented Reality blog – B2B Marketing Article

Posted on 21st June 2018 by Fiona Buckley I recently attended the techXLR8 event as part of London Tech Week, the biggest showcase by leading tech companies of technology and innovation in Europe. I was encouraged to see, that despite the economic Brexit angst, the tech scene is going from strength to strength in the UK, which is why it forms a crucial part of the future industrial economy. Last year, UK venture capital investment exceeded Germany, France and Sweden…

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Embracing the Fourth Digital Transformation – B2B Marketing Experiences – B2B Marketing Article

  We are now at the dawn of the Fourth Digital Transformation. The disruption brought by digital is impacting existing business models like never before. And it is not likely to stabilize any time soon. The next wave of digital transformation is just around the corner… In this blog post I want to cover the following subjects: the fading of classic interfaces and the rise of new customer touchpoints the new-middle-man platforms, introducing new middle-man functions how to build a platform…

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