Audio

Three “head fakes” and three tech trends to watch out for in 2020 – Marketing Article

30-second summary: 4K/8K high resolution video is coming, and will eventually be part of people’s lives, but won’t mean much for advertisers in 2020. Smart advertisers have seen the value of 3- to 7-second ads optimized for mobile viewing, which yield a higher volume of impressions and encourage consumption of longer units in a different, more ideal setting. Voice search is coming, but it’s not going to be much use to advertisers – the largest existing channels are owned by…

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Apple Podcasts now available on Echo devices in the US – PPC Land – Marketing Article

Apple Podcasts are since today available on Alexa-enabled Amazon devices in the United States, Amazon and Apple announced today. To make Apple Podcasts the preferred podcast provider with Alexa, users can set Apple Podcasts as the default podcast provider in the Alexa app. The option is available in Settings, Music & Podcasts, and link/manage new services. To play a podcast on Echo devices, users have to say: “Alexa, play [podcast title] on Apple Podcasts.” “Alexa, play [podcast title] from yesterday…

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Edit Audio Using The Transcript » Martech Zone – Mobile Marketing Article

It’s not often that I get excited about a technology… but Descript has launched a podcast studio service that has some really intriguing features. The best, in my opinion, is the ability to edit audio without an actual audio editor. Descript transcribes your podcast, with the capability of editing your podcast through editing text! I’ve been an avid podcaster for years, but I often dread editing my podcasts. In fact, I’ve let some amazing interviews fall by the wayside when…

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How online learning can help improve your business – Mobile Marketing Article

by Will Corry on July 27, 2019 in Digital Marketing, Latest News, Lead Article, Mobile/Tablet Businesses and organizations often discover that they don’t always have all of the knowledge needed for optimal growth and development. They are then left with the hassle of finding the suitable  training content and methods for their employees. Lately, online training has become an increasingly popular teaching tool used to improve and maximize employee performance and overall increase your long-term business development. Online learning courses…

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How online learning can help improve your business – Mobile Marketing Article

by Will Corry on July 27, 2019 in Digital Marketing, Latest News, Lead Article, Mobile/Tablet Businesses and organizations often discover that they don’t always have all of the knowledge needed for optimal growth and development. They are then left with the hassle of finding the suitable  training content and methods for their employees. Lately, online training has become an increasingly popular teaching tool used to improve and maximize employee performance and overall increase your long-term business development. Online learning courses…

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TouchPoint DSP by dataxu integrates Triton Digital – PPC Land – Marketing Article

Triton Digital this week announced the integration of its programmatic audio advertising marketplace with the TouchPoint DSP by dataxu. Dataxu’s customers have now the ability to add online audio from broadcasters, podcasters, and streaming music services around the world to their programmatic, omnichannel buys through private marketplace (PMP) deals. “We are proud to have dataxu integrated with a2x,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We look forward to fueling the success of their buyers…

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