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Three sure-fire ways to use machine learning for improved personalization – Mobile Marketing Article

30-second summary: With the global market as your target, getting personal maybe a little difficult task to achieve but you can enhance this with a personalization engine. In a recent PWC report it was observed that customer intelligence will be the most important predictor of revenue growth and profitability. Gartner’s “Magic Quadrant for Personalization Engines” 2019 report shows that personalization engine adoption is up 28% since 2016. The basis of demographic data is to have access to your customers’ distinctive behaviors and preferences and…

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