How do App Reviews & Ratings Affect ASO – Mobile Marketing Article

The number of apps in both of the two major app stores are up to six million and increasing day-by-day. When both Google Play Store and the App Store were announced to the public back in 2008, of course, they didn’t have so many apps under their wings, but today it is a different story.  There are more apps added to each app store every day and the level of competition is higher than before. Therefore, app reviews and ratings…

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2020 App Store Optimization Checklist – Mobile Marketing Article

App Store Optimization (ASO) is often about making small changes to your app page, which could have a noticeable impact on your app’s search ranking and visibility in the stores.   In order to help app owners, ASO specialists, and mobile marketers effectively optimize their app page in the App Store or Google Play, we at AppFollow have created an extensive ASO checklist. We have also given tips on how to make the most of each item on the list. If…

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[New Feature] Category Keywords is live! – Mobile Marketing Article

September 23, 2019 3 min read As MobileAction, we know that ASO is a repetitive and tedious work! To make the job of ASO warriors easier, we constantly improve our existing products and create new solutions.  Keyword Tracking is one of the most used and beloved features of our ASO intelligence product. You’re already using it to iterate on your ASO strategies, see the performance of your selected keywords, and of course, discover new ones. So far, you have been…

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Optimize Title, Subtitle & Keywords – Mobile Marketing Article

This is a guest post on ASO by Laurie Galazzo, CMO at AppTweak ASO Tool. UPDATE: July 8, 2019 Your app is live and available on the Apple App Store. It is unique and looks great. One problem: your app is invisible in the search results, lost amongst other apps stealing away potential users from you. Today, the competition is more impressive than ever before. There are about 2 million apps in the App Store. We can fairly say that…

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How to get featured on the App Store Today tab – Growth Bug – Mobile Marketing Article

What featured apps and games have in common, and why getting featured is not always for the best Starting with iOS 11, Apple now publishes lists of apps and games on their main page. These are unique stories and collections that have been chosen by the Apple editors: new games, apps, custom collections and developers’ stories. They tell us how an app or a game can improve our reality, attract new users, and help us find out more about new…

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What is Keyword Difficulty and How Does it Affect App Store Rank – Mobile Marketing Article

App Store Optimization (ASO) involves your keyword strategy and, thus, app store visibility. As an app developer or marketer, you want to implement keywords that will maximize your app impressions and downloads. However, knowing if your app will rank for the keywords you put into your app store listing can become muddy. That’s where keyword difficulty comes in. Our team at App Radar calculates difficulty to let you know how easy or how challenging it will be for your app…

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