Aso-Academy

The Ultimate Guide for ASO in 2020 – Mobile Marketing Article

What is App Store Optimization (ASO) App Store Optimization (ASO) is the process of improving the visibility of your app within an app store, the major ones being Apple App Store and Google Play Store. The basic principle of ASO, besides ranking high in the app store search results, is the focus on click-through rate (CTR). This means you have to convince people to actually click into your app store listing once they find it. You can do so by…

Read More

App Reviews and Ratings: Everything You Need to Know to Grow Your Apps – Mobile Marketing Article

Why App Ratings and Reviews Matter App Rating Affect People’s Decision to Download Apps  Your app ratings and reviews matter a lot. They play a massive role in a person’s decision to download an app. Apptentive research shows that a mobile user won’t download an app that’s rated lower than 3-stars. Moreover, 79% of people will read at least one review before they install an app.     Improving app reviews and ratings increases conversion rateSource: Apptentive    79% of people…

Read More

Design Amazing App Screenshots for App Store and Google Play – Mobile Marketing Article

What would make you go inside a store? You check from the outside, the store looks pleasing, and it has the thing you need because you can spot it before entering it, right? App Screenshots are the same; they invite the user inside. One can say that screenshots do not influence ASO, but this is wrong. It might not affect your app store ranking directly, but it carries a significant role in conversion optimization, which is a vital part of App Store…

Read More

What is Keyword Difficulty and How Does it Affect App Store Rank – Mobile Marketing Article

App Store Optimization (ASO) involves your keyword strategy and, thus, app store visibility. As an app developer or marketer, you want to implement keywords that will maximize your app impressions and downloads. However, knowing if your app will rank for the keywords you put into your app store listing can become muddy. That’s where keyword difficulty comes in. Our team at App Radar calculates difficulty to let you know how easy or how challenging it will be for your app…

Read More