Google can ban your apps from Play Store: Part 2 – Growth Bug – Mobile Marketing Article

I wrote part 1 about 4 years ago and till date it has garnered some 100k views making it one of the most popular story on Growthbug. I must have received emails from over 100 founders over 4 years asking for help when their apps got banned by Google Play Store. This clearly makes it one of the sought after topics and issue faced by the developers worldwide. In 4 years, Play Store has updated its developers’ policies several times…

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Salesforce launches Datorama Marketplace for creating apps with marketing intelligence – Mobile Marketing Article

Last summer, Salesforce announced it was buying marketing intelligence provider Datorama. On Thursday, the CRM giant said that it is launching a Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence platform. And, to get the ball rolling, the company is launching a contest for innovative app ideas, with cash prizes. As we reported after the initial acquisition, “Salesforce’s acquisition of Datorama is significant because it represents a broader trend of consolidation within the…

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A Beginner’s Guide to Starting and Marketing an App – Mobile Marketing Article

First-timers in app development tend to ask the same questions over and over. Here are the answers. September 13, 2013 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’re building a mobile app for the first time, you no doubt have many questions: Is it worthwhile? Does it make sense? How will people know about it? I’ve helped build more than 100 apps in categories ranging from utility to social networking, so I field a lot…

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Hago — Inside the new gaming app that is re-imagining social, voice & communities. – Mobile Marketing Article

When was the last time you were so addicted to a particular app? For teens in the US (2013/2014) it was Snapchat, with snaps going back & forth to maintain that streak. For Indians in the past 18 months, it’s been Tik-tok without a doubt. Everyone from college kids to aunties to old men to wannabe celebs to actual celebs was trying to get a piece of internet fame & following. Boredom time was synonymous with Tik-Tok. However in Nov…

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Top new features for Android App Developers announced at Google I/O 2019 – Mobile Marketing Article

Dynamic Delivery is now out of Beta — no need to bundle all features at install. Dynamically deliver certain features on-demand. Eg. Push customer service chat only when customer needs help Conditional Delivery allows developers to deliver some parts of the App based on country, device or SDK version. Eg. ship NFC payments module only if device supports it Internal app sharing — Now just upload your test build in Play Store and share URL with testers without worrying about any validations In-app updates — Now push app…

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Google pulls TikTok from Play Store in India following government order – Marketing Article

Google has pulled popular video app TikTok from the Play Store in India following a local court’s direction, stoking fear among some activists that this could set a dangerous precedent. Apple, which has also been ordered by the government to pull the app from its app store (App Store), plans to comply with the order later this week, a person familiar with the matter said. Google and Apple declined to comment. TikTok, which has amassed over 120 million monthly active…

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How Flutter Looks Set to Transform Android and iOS App Development – Mobile Marketing Article

One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce content and apps that are compatible with a range of platforms. However, their two top priorities are undoubtedly creating items that work on both Android and iOS. The two operating systems dominate the market, with figures from Q2 2018 suggesting that Android OS accounts for an 88 per cent share and iOS holds around 11.9 percent. While the likes of Microsoft…

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