Apple Search Ads

Apple Search Popularity – Decoded – Mobile Marketing Article

We at Mobile Action feel fortunate to have revealed 3 insights about Apple Search Popularity which will help our users a great deal with their ASO endveours. In this blog post, we will not only reveal these insights but also discuss their implications for ASO practitioners. With the help of these insights, they will be able to design more effective ASO strategies for their apps! If you are an ASO practitioner and would like to share your opinions and thoughts…

Read More

Q1 Updates – SearchAds.com – Mobile Action Blog – Mobile Marketing Article

April 23, 2019 2 min read Our SearchAds compliments the philosophy of our Mobile Action ASO products. We believe that every app should have the ability to be discovered. The first quarter of this year has brought with it some very exciting updates that you all will love. The updates make it easier for you to discover, bid and scale your Apple Search Ads campaigns than ever before. They include improvements on the user interface, automation and insights all based…

Read More

What are Apple Search Ads? – Mobile Marketing Article

Apple Search Ads, what are they and how can they help you grow your app? Let’s find out. If you’ve ever searched for anything in the App Store, you’ve definitely seen an Apple Search Ad. They’re App Store ads, the apps that show up on top in a light blue box labeled “ad”. Apple Search Ads are still relatively new. Apple launched this ad feature back in October 2016 to help app developers and marketers gain more visibility and installs…

Read More

Apple Search Ads: How to Optimize Keywords – Mobile Marketing Article

Apple Search Ads are the only ads allowed to show up directly in the App Store. They appear in the first search result spot in order to push both brand awareness and app installs. The success of an Apple Search Ads campaign relies heavily on selecting the right keywords. Keyword optimization can really make or break an entire campaign. That’s because Search Ads operates on a bidding system. App developers and marketers place bids to run ads for certain keywords.…

Read More