How will ads in iOS push notifications change mobile marketing? – Mobile Marketing Article

How will ads in iOS push notifications change mobile marketing? – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok This is only a snippet of a Mobile Marketing Article written by Greg Sterling Source link

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A year after GDPR, mobile notifications are up, location sharing is down – Mobile Marketing Article

In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are adapting to a changed landscape. In Europe, more limited third-party data may have lead to growth in mobile app notifications as marketers rely more heavily on first-party tools. The post-GDPR environment has also resulted in more selective location sharing by consumers, research shows. That’s also true in the U.S., where new privacy rules have yet to take…

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