App Store Optimization

Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

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Apple Search Popularity – Decoded – Mobile Marketing Article

We at Mobile Action feel fortunate to have revealed 3 insights about Apple Search Popularity which will help our users a great deal with their ASO endveours. In this blog post, we will not only reveal these insights but also discuss their implications for ASO practitioners. With the help of these insights, they will be able to design more effective ASO strategies for their apps! If you are an ASO practitioner and would like to share your opinions and thoughts…

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[Product Update] Keyword Similarity feature is now live! – Mobile Marketing Article

Reaching App – Keyword Fit in App Stores is iterative and a daunting process. Yet, 65% of organic downloads come from keyword searches, which makes crafting a good keyword set and keeping it relevant essential. This keyword optimization process can be explained with 3 basic steps: Keyword Finding process needs fine research. Applying the research, Mobile Action provides lots of tools for choosing and testing keywords. For instance, Keyword Tracking is essential for choosing and monitoring keywords during applying efforts…

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Top Mobile Games Marketing Strategies 2019 – Mobile Marketing Article

Mobile games are making a splash in the gaming world and as a result, mobile game marketing has become a big topic. At this year’s Pocket Gamers London, we saw the rise of mobile games being nothing but inevitable. In 2018 there were more than 1 billion mobile game players and the industry made more than 46 billion dollars. Mobile games come in all shapes and sizes. Candy Crush for hyper casual. Idle Miner Tycoon for idle clicker. PUBG for…

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