App Store Optimization

[New Feature] Category Keywords is live! – Mobile Marketing Article

September 23, 2019 3 min read As MobileAction, we know that ASO is a repetitive and tedious work! To make the job of ASO warriors easier, we constantly improve our existing products and create new solutions.  Keyword Tracking is one of the most used and beloved features of our ASO intelligence product. You’re already using it to iterate on your ASO strategies, see the performance of your selected keywords, and of course, discover new ones. So far, you have been…

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

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Apple Search Popularity – Decoded – Mobile Marketing Article

We at Mobile Action feel fortunate to have revealed 3 insights about Apple Search Popularity which will help our users a great deal with their ASO endveours. In this blog post, we will not only reveal these insights but also discuss their implications for ASO practitioners. With the help of these insights, they will be able to design more effective ASO strategies for their apps! If you are an ASO practitioner and would like to share your opinions and thoughts…

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[Product Update] Keyword Similarity feature is now live! – Mobile Marketing Article

Reaching App – Keyword Fit in App Stores is iterative and a daunting process. Yet, 65% of organic downloads come from keyword searches, which makes crafting a good keyword set and keeping it relevant essential. This keyword optimization process can be explained with 3 basic steps: Keyword Finding process needs fine research. Applying the research, Mobile Action provides lots of tools for choosing and testing keywords. For instance, Keyword Tracking is essential for choosing and monitoring keywords during applying efforts…

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Get The Best Insights For Your App Store Optimization Strategies – Mobile Marketing Article

Within App Radar, you can boost your app store optimization strategies and scale up your app installs by working on your keywords, by finding out how optimized your app is, by localizing your app for several storefronts, and much more. We want you to make the most of your experience with us by using App Radar’s full potential to boost your downloads. That’s why we came up with a new feature that helps you in every step of your App…

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Get Live Search Results with App Radar – Mobile Marketing Article

Having a platform where you can have all the information necessary for your next App Store Optimization is a must. Should I optimize for this keyword? Is this a difficult keyword to rank for? Am I getting real-time information? You don’t need to worry about that anymore!  App Radar is here to help you! Here’s our new feature: Live Search. Live Search Inside the App Radar tool, there is an additional topic in the Keywords menu called: Live Search. There,…

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What is Keyword Difficulty and How Does it Affect App Store Rank – Mobile Marketing Article

App Store Optimization (ASO) involves your keyword strategy and, thus, app store visibility. As an app developer or marketer, you want to implement keywords that will maximize your app impressions and downloads. However, knowing if your app will rank for the keywords you put into your app store listing can become muddy. That’s where keyword difficulty comes in. Our team at App Radar calculates difficulty to let you know how easy or how challenging it will be for your app…

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Welcome to App Radar’s Keyword Finder 2.0 – Mobile Marketing Article

For the past few years, app developers and marketers have been utilizing our powerful keyword finder tools to increase their app store rankings and grow their apps. Today, our team is proud to present the App Radar Keyword Finder 2.0. With this update, you’ll be one step ahead of your competitors when it comes to app keyword research and App Store Optimization (ASO).  skip to: Why Do You Need to do App Keyword Research  First, I want to cover why…

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Improve App Ratings and Reply to Reviews with App Radar – Mobile Marketing Article

Every app store review you get is valuable. They contain hints to bugs that may need to be fixed, features that you should build in the future, and, most importantly, how your users feel about your app. User sentiment is vital to app success. Because what is an app without its loyal users? And the users who take their time to leave a review for your app want to feel heard! So replying to app store reviews is necessary to…

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Seamless ASO Workflow Between You and 3rd Party Translators – Mobile Marketing Article

App Radar currently enables app developers and marketers to make changes to their app store listing information (app name, subtitle, description, keywords, etc.) and publish them to Google Play and App Store Connect. Previously, these updates had to be made directly in App Radar. But, our team realized that this option didn’t fully support our goal of making the ASO workflow seamless for app development and growth teams. There was still a significant gap that we had to fill. For…

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