App Marketing

[Product Update] Keyword Similarity feature is now live! – Mobile Marketing Article

Reaching App – Keyword Fit in App Stores is iterative and a daunting process. Yet, 65% of organic downloads come from keyword searches, which makes crafting a good keyword set and keeping it relevant essential. This keyword optimization process can be explained with 3 basic steps: Keyword Finding process needs fine research. Applying the research, Mobile Action provides lots of tools for choosing and testing keywords. For instance, Keyword Tracking is essential for choosing and monitoring keywords during applying efforts…

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Is Snapchat app marketing worth it at the moment? – Mobile Marketing Article

Snapchat has become one of the fastest growing social media apps on the planet. Currently, millions of Snapchat users connect with their friends with photos and short videos via Snapchat every day. Snapchat is unique because the photos and videos that users share with their friends are deleted shortly after they’ve been sent. This gives users a unique reason to engage with their friend’s content and pay close attention to what’s happening on screen before it’s gone forever. This kind…

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Is Influencer Marketing working for app promotion? – Mobile Marketing Article

In this article, we discuss the benefits provided by using influencer marketing for app promotion. We also look at what constitutes as influencer marketing and what pitfalls companies should avoid when reaching out to influencers. What is Influencer Marketing? As the name suggests, influencer marketing is a type of marketing campaign that puts focus on letting an influential person or organization give your marketable product a good word or good review. The types of influencers used for influencer marketing can…

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Data Driven App Marketing – Best Practices – Mobile Marketing Article

As more data and analytics become available, the opportunity for data driven app marketing campaigns is growing. What exactly is data driven marketing, and what are the best practices your company can use to lean the available data in your favour? We’ll be discussing the best practices for using data driven app marketing in the article below. What is Data Driven App Marketing? Data is everywhere – user demographics, app installs, abandon and uninstall rates, user retention, all of these details…

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Increase User Retention Rate in Your App – Mobile Marketing Article

If you’re able to increase the user retention rate in your app, your in-app revenues could positively explode. Whilst acquiring new users is important too, retaining your existing users is both cheaper and will help increase your rankings in app store search results. In this article, we’ll be sharing five of the best rules to stick to in 2017 to increase your app’s user retention rate. 1. Use App Push Notifications There have been a number of changes in recent OS…

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Black Hat App Store Optimisation – Mobile Marketing Article

App store optimisation is the first thing any app developer will need to understand if they’re ever to see their app perform well in the app stores. There are dozens of methods available to pull out better app store results, but as the competition has become fiercer, many app developers and app marketers have found that black hat methods exist that can be used and go under the radar. These black hat app store optimisation techniques are unfair, they’re costing…

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Top Mobile Games Marketing Strategies 2019 – Mobile Marketing Article

Mobile games are making a splash in the gaming world and as a result, mobile game marketing has become a big topic. At this year’s Pocket Gamers London, we saw the rise of mobile games being nothing but inevitable. In 2018 there were more than 1 billion mobile game players and the industry made more than 46 billion dollars. Mobile games come in all shapes and sizes. Candy Crush for hyper casual. Idle Miner Tycoon for idle clicker. PUBG for…

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Apple Search Ads: How to Optimize Keywords – Mobile Marketing Article

Apple Search Ads are the only ads allowed to show up directly in the App Store. They appear in the first search result spot in order to push both brand awareness and app installs. The success of an Apple Search Ads campaign relies heavily on selecting the right keywords. Keyword optimization can really make or break an entire campaign. That’s because Search Ads operates on a bidding system. App developers and marketers place bids to run ads for certain keywords.…

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App Onboarding Best Practices 2019 for Better User Engagement – Mobile Marketing Article

The first thing a new user does is install your app. Then they open it for the very first time. It’s your move now. What are you going to do?  Impress them, of course! An onboarding flow is present in most if not all apps. Onboarding encompasses a wide range of actions a first-time user makes within your app. We’re going to go through the different types of app onboarding flows and how to best implement them. Walk-Through App Onboarding…

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Mobile App Marketing Hacks to Improve User Engagement – Mobile Marketing Article

Guest post by UX designer and blogger, Leona Henrynson, freelance writer and UX designer. Also, she is a contributing writer for various blogs. When she is not writing or designing, she is swimming, hiking, and, weather permitting, snowboarding. Feel free to follow her on Twitter. Launching a new mobile app and making sure it achieves the desired results is now harder than ever. With more than 2 million apps available in leading app stores, it may seem impossible to reach the…

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