App Marketing

DoubleVerify launches certification programme to reduce ad fraud and invalid traffic – Mobile Marketing Article

DoubleVerify, the ad technology and measurement platform, has just launched a new certification programme for connected TV (CTV) – or over-the-top TV – programmatic advertisers. The solution aims to minimise ad fraud and invalid traffic in the CTV industry. According to research by Magna, US OTT ad revenues are predicted to grow 31% to $5 billion in 2020, after rising 39% to $3.8 billion in 2019. The rise is driven by popular platforms such as Hulu and YouTube. “Smartphones are…

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Top 10 Fitness Apps Worldwide for December 2019 – Mobile Marketing Article

January 7, 2020 2 min read The above chart shows the Top 10 Fitness Apps Worldwide in December 2019 for the App Store, Google Play Store, and both stores combined. The apps are sorted from most downloaded to the least. As Google Play Store had 67% more downloads for the top 10 fitness apps than did the App Store, the majority of the apps in the overall section are from the Google Play Store. At first glance, we observe an…

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Instagram Stories ad spend jumps 70% during third quarter of the year – Mobile Marketing Article

Advertising spending on Instagram Stories jumped nearly 70% over the last 12 months, and now accounts for 10% of overall brand spend of parent Facebook. In comparison, Facebook Stories only account for 0.3% of ad spend. That’s according to a new report from Socialbakers which examined Instagram and Facebook ad trends during Q3 2019. According to Yuval Ben-Itzhak, CEO, Socialbakers, the latest trends reveal that marketers are shifting their resources to social media channels to engage users more effectively. “The…

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An Inside Look At the Call of Duty: Mobile’s Ad Strategy – Mobile Marketing Article

Since its release on October 1st, Call of Duty: Mobile has become one of the most successful launches in the history of mobile games. The game rose to first place in both overall and games categories in as quick as 24 hours! Category Ranking of Call of Duty: Mobile in the U.S. Not to mention it has achieved all that although it wasn’t available in China, its native country. As it’s been one and a half months since the launch,…

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Top 10 Travel Apps Worldwide for October 2019 – Mobile Marketing Article

November 19, 2019 1 min read The above chart shows the top downloaded travel apps worldwide in October 2019. Uber was the most downloaded app in the App Store with approximately 4.3 million downloads in October 2019. In the Play Store, Google Earth took the lead with more than 2 million downloads. Following up, Airbnb and Booking.com took second place in the App Store and Google Play Store respectively. Uber, again, got the first place in the combined download estimations…

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AppGeneration Boosted Rankings in 30+ Countries Using MobileAction – Mobile Marketing Article

November 8, 2019 3 min read “We are using MobileAction for more than four years now, and on the first 6 months of usage we have doubled our organic installs.” Pedro Nunes – Marketing Director at AppGeneration App Store Optimization can be a challenging path for many app publishers. Yet, an effective strategy implemented with the help of great ASO tools can do wonders and AppGeneration’s case is a great example of that. As one of our first partners, AppGeneration…

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How To Submit Your App To the App Store in 4 Steps – Mobile Marketing Article

How To Submit Your App To the App Store in 4 Steps The process of building your app seems like the most challenging step until everything is done and you run into the next milestone – delivering it to the users. If you want to submit your app to the App Store and gain access to 1.4 billion Apple devices around the world, you have to follow certain rules and guidelines.  App Store currently has more than 1.8 million apps,…

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Best App Marketing Strategies (Works Great In 2019) – Mobile Marketing Article

Best App Marketing Strategies (Works Great In 2019) Launching a mobile app can be difficult, confusing, and will test your patience on occasion. However, if you follow these 30 steps, some of those stresses will be eased, if not eliminated! Pre-Launch App Marketing Strategy Identify Target Audience: Decide who will be using your app and why they need your app. Register Domain and Landing Page: Have your app development team register a domain and create an app name in the…

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[Product Update] Keyword Similarity feature is now live! – Mobile Marketing Article

Reaching App – Keyword Fit in App Stores is iterative and a daunting process. Yet, 65% of organic downloads come from keyword searches, which makes crafting a good keyword set and keeping it relevant essential. This keyword optimization process can be explained with 3 basic steps: Keyword Finding process needs fine research. Applying the research, Mobile Action provides lots of tools for choosing and testing keywords. For instance, Keyword Tracking is essential for choosing and monitoring keywords during applying efforts…

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Ever stuck for where to go for a late night drink or meal in London? – Mobile Marketing Article

My friend Emma has the answer for you with her 24 Hour London app (available on iOS and Android). The idea behind the app is to provide people with information about bars, restaurants and clubs that are open late at night with the added bonus of special offers of discounts and even free drinks at some of the establishments listed. The app is in early stages but is gaining a following and Emma’s on a mission to capitalise on that.…

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