App Growth

How to Grow Your App with Influencer Marketing: 5 Emerging Trends – Mobile Marketing Article

42% of marketers view influencer marketing as a key channel for attracting new app users, according to a recent Branch Mobile Growth Survey. By engaging advocates, influencers, ambassadors, and brand fans, and getting them to refer new users, brands have seen significant growth on mobile. In fact, influencer marketing is projected to become a $15 billion market by 2022. It’s vital to stay on top of trends in the influencer marketing space to make the most of your campaigns and…

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What are the Best Mobile Ad Formats? – Mobile Marketing Article

More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to keep growing. And with the number of smartphone users worldwide expected to grow to 3.8 billion by 2021, mobile marketers are presented with a unique opportunity to capitalize on this trend and drive app growth. However, choosing the right mobile ad formats to ensure campaigns have the largest reach and…

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App Onboarding Best Practices 2019 for Better User Engagement – Mobile Marketing Article

The first thing a new user does is install your app. Then they open it for the very first time. It’s your move now. What are you going to do?  Impress them, of course! An onboarding flow is present in most if not all apps. Onboarding encompasses a wide range of actions a first-time user makes within your app. We’re going to go through the different types of app onboarding flows and how to best implement them. Walk-Through App Onboarding…

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The Top App Marketing Trends in 2020 – Mobile Marketing Article

It’s that time of the year. 2019 is coming to an end. People are putting their year in review, evaluating goals reached and unreached or trends that came and went. Last year we decided to do the same and put together a list of the top app marketing trends for 2019. A new year always brings new technology and, thus, new possibilities. So here we are again, with the top app marketing trends for 2020. Ready? Let’s dive in.  1.…

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7 Best Practices for Maximum Ad Performance – Mobile Marketing Article

The app market is saturated. I’m sure you already know that. There are more than 5 million apps available for you to download and use today. If you’re an app developer or marketer, that’s great news but also challenging news. How do you cut through the noise and get people to download your app? One of the most effective ways of bringing in new users is paid user acquisition (UA). Google Universal App Campaign (UAC) or Google App Campaign, is…

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