App Discovery

How Personal Finance and Banking Apps Upped Their Mobile Game During COVID — and How You Can Do the Same – Mobile Marketing Article

English Branch provides the leading mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels. This is only a snippet of a Mobile Marketing Article written by Johanna Lazar Source link

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The Mobile Trends You Need to Know for 2020 – Mobile Marketing Article

Editor’s note: An abridged version of this blog post first appeared on CMO.com. The CMO of yesterday — a creative, brand-driven executive — is on the verge of extinction. The role has evolved (and will continue to evolve) dramatically, requiring the CMOs of the next decade to be data-driven and ready to experiment and innovate. Indeed, today’s CMOs who run successful campaigns, like Burger King’s Fernando Machado, look more like heads of innovation than traditional brand marketers. This change has…

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

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The Basics of Mobile Advertising: A Primer for Those New to the Game – Mobile Marketing Article

Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that place is mobile. But with so many channels, platforms, and options, it can be hard for anyone but the most savvy of marketers to know where to start. We wanted to create a resource for those with basic questions about the mobile advertising landscape and the need to plan effective…

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What are Apple Search Ads? – Mobile Marketing Article

Apple Search Ads, what are they and how can they help you grow your app? Let’s find out. If you’ve ever searched for anything in the App Store, you’ve definitely seen an Apple Search Ad. They’re App Store ads, the apps that show up on top in a light blue box labeled “ad”. Apple Search Ads are still relatively new. Apple launched this ad feature back in October 2016 to help app developers and marketers gain more visibility and installs…

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