Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for the 2 giants that are Facebook and Google. Facebook has AEO (App Event Optimization) campaigns. With Google App campaigns (formerly Universal App Campaigns – UAC), the way to run mobile app campaigns with Google radically changed. The change is a big adjustment. But some publishers have had their best performing campaigns on App campaigns since they’ve embraced it. It…