App Analytics

Top 10 Fitness Apps Worldwide for December 2019 – Mobile Marketing Article

January 7, 2020 2 min read The above chart shows the Top 10 Fitness Apps Worldwide in December 2019 for the App Store, Google Play Store, and both stores combined. The apps are sorted from most downloaded to the least. As Google Play Store had 67% more downloads for the top 10 fitness apps than did the App Store, the majority of the apps in the overall section are from the Google Play Store. At first glance, we observe an…

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Top 10 Travel Apps Worldwide for October 2019 – Mobile Marketing Article

November 19, 2019 1 min read The above chart shows the top downloaded travel apps worldwide in October 2019. Uber was the most downloaded app in the App Store with approximately 4.3 million downloads in October 2019. In the Play Store, Google Earth took the lead with more than 2 million downloads. Following up, Airbnb and Booking.com took second place in the App Store and Google Play Store respectively. Uber, again, got the first place in the combined download estimations…

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Apple Search Popularity – Decoded – Mobile Marketing Article

We at Mobile Action feel fortunate to have revealed 3 insights about Apple Search Popularity which will help our users a great deal with their ASO endveours. In this blog post, we will not only reveal these insights but also discuss their implications for ASO practitioners. With the help of these insights, they will be able to design more effective ASO strategies for their apps! If you are an ASO practitioner and would like to share your opinions and thoughts…

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Analyze Your App Conversion Rates to Improve App Growth Strategy – Mobile Marketing Article

Our team is continuously improving App Radar for you. Here’s the latest addition to App Radar: Conversion Rate Analysis. This feature comes packed with plenty of benefits and capabilities. Let’s check it out.  What is App Conversion Rate?  I’m going to start with the basics in case you are unfamiliar with looking at app conversion rates. Conversion rates are the percentage of users who go from point A in the user journey to point B. They are different than absolute…

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