animated gifs

2020 Valentine’s Day GIF Guide – Email Marketing Article

This Valentine’s Day, add GIFs to your email campaigns. Eye-catching visuals like GIFs can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. It will be a sweet treat for your subscribers — and your bottom line. Not so sweet? Creating your own GIFs. We know that messing around with GIF-making websites can be a colossal waste of time, and hiring a designer to make GIFs for you can be expensive. But here’s a…

Read More

10 Tips for Keeping Files Sizes Small – Litmus Software, Inc. – Marketing Article

December 20, 2019 By Steph Knapp Surprising. Entertaining. Informative. GIFs are all of these things, and marketers and customers alike love these fun email additions. But you know what else GIFs can be? Big. It’s easy for a GIF file size to grow to bloated, behemoth proportions that interfere with email load times.  So what’s an email marketer to do? Evan Diaz, the Lead Designer at Lucky Red Pixel, has the answers. Here’s what we learned from his Litmus Live…

Read More