animated gifs

10 Tips for Keeping Files Sizes Small – Litmus Software, Inc. – Marketing Article

December 20, 2019 By Steph Knapp Surprising. Entertaining. Informative. GIFs are all of these things, and marketers and customers alike love these fun email additions. But you know what else GIFs can be? Big. It’s easy for a GIF file size to grow to bloated, behemoth proportions that interfere with email load times.  So what’s an email marketer to do? Evan Diaz, the Lead Designer at Lucky Red Pixel, has the answers. Here’s what we learned from his Litmus Live…

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