android

Podcast: Building & Growing Consumer Apps for India – Mobile Marketing Article

I have almost stopped writing here and I feel little sad about it. I hope to revive growthbug in 2020. I am currently working on something that is keeping me busy. Having said, I ended up chatting for 3 HOURS with Ravish Bhatia & JPK what I thought would be an hour’s work 🙂 I enjoyed chatting with them about building apps, growth tools & early growth ideas. Here is the link to the podcast we recorded (duration-40mins): Product Management 2: Deepak…

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Optimize Title, Subtitle & Keywords – Mobile Marketing Article

This is a guest post on ASO by Laurie Galazzo, CMO at AppTweak ASO Tool. UPDATE: July 8, 2019 Your app is live and available on the Apple App Store. It is unique and looks great. One problem: your app is invisible in the search results, lost amongst other apps stealing away potential users from you. Today, the competition is more impressive than ever before. There are about 2 million apps in the App Store. We can fairly say that…

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Google can ban your apps from Play Store: Part 2 – Growth Bug – Mobile Marketing Article

I wrote part 1 about 4 years ago and till date it has garnered some 100k views making it one of the most popular story on Growthbug. I must have received emails from over 100 founders over 4 years asking for help when their apps got banned by Google Play Store. This clearly makes it one of the sought after topics and issue faced by the developers worldwide. In 4 years, Play Store has updated its developers’ policies several times…

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Top new features for Android App Developers announced at Google I/O 2019 – Mobile Marketing Article

Dynamic Delivery is now out of Beta — no need to bundle all features at install. Dynamically deliver certain features on-demand. Eg. Push customer service chat only when customer needs help Conditional Delivery allows developers to deliver some parts of the App based on country, device or SDK version. Eg. ship NFC payments module only if device supports it Internal app sharing — Now just upload your test build in Play Store and share URL with testers without worrying about any validations In-app updates — Now push app…

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How Flutter Looks Set to Transform Android and iOS App Development – Mobile Marketing Article

One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce content and apps that are compatible with a range of platforms. However, their two top priorities are undoubtedly creating items that work on both Android and iOS. The two operating systems dominate the market, with figures from Q2 2018 suggesting that Android OS accounts for an 88 per cent share and iOS holds around 11.9 percent. While the likes of Microsoft…

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3.7mn Apps, $14.6bn spends, 60bn Installs, Top Categories, CPI Worldwide and over 100 data points – Mobile Marketing Article

The most comprehensive data on Android Apps from Play Store you will find anywhere. This has been put together using unofficial non-commercial Play Store APIs and publicly available reports. I will try to update these data points every quarter. There are just 0.075% Apps on Play Store with over 1mn installs + 4.5 star ratings Source: Play Store API [5th August] Number of Apps on Play Store has now come down to 3.2mn. Lot of fake & inactive apps were…

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Track & Retain your App installs – Mobile Marketing Article

By now, most growth practitioners do not talk about App installs. The key metric have changed from Installs to Visitors to Active. First step to get an active user is to ensure your App is still on the device. I have addressed this in detail in my previous post: (For Android developers only) The above post was written exactly 2 years ago and it wasn’t easy to find out actual retained installs of your App unless you rely on your…

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India Goes All In On Apps – Mobile Marketing Article

Warning: max(): When only one parameter is given, it must be an array in /home/content/79/7902479/html/blog/wp-content/plugins/knowledgering-post-popularity-graph-tool/knowledgeringppgt-functions.php on line 25   Mobiles are arguably the most omnipresent modern technology in some developing countries; more people have access to a mobile phone than to a bank account, electricity or even clean water. In India mobile communications have been the most visible manifestation of the extraordinary digital accomplishments seen in the past decade, from providing basic access to education and health related information to making…

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Submitting Android Apps to Google Play Store: The How-To Guide – Mobile Marketing Article

The Google Play Store is one of the major app stores serving Android users. It’s used by people all over the world and, as a result, is an excellent choice for app distribution when you’re planning to launch a mobile app or game. We’re going to go through exactly what steps you need to take to submit Android apps to the Google Play Store.  Develop Android Apps Using Google Products  Google likes to see apps in its Play Store that…

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