analytics

Customer Lifetime Value: What it is and How to Measure it – Email Marketing Article

One thing’s for sure: You need to spend money to make money. That being said, dropping large amounts of cash just to secure customers can feel risky. So, how can you be sure that your investment is worth it?  Many business owners choose to calculate the value of their marketing initiatives by looking at their short-term wins. While focusing on initial sales can be helpful, the relationship you have with your customers goes far beyond their first purchase. …

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GroundTruth offers automated store ‘visit optimization’ tool for self-service platform – Mobile Marketing Article

Location intelligence provider GroundTruth announced that its self-service advertising platform will offer an automated visit-optimization capability. That means bidding is optimized for campaigns and creatives that drive physical store visits. It will become available in January 2020. Range of location-related targeting options. The company’s self-service Ads Manager offers a range of location-based targeting options including audience targeting, location and weather-based targeting. Audience targeting is based on profiles generated from offline behaviors (e.g., airport or gym visitation) but can also be combined…

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3 Ways to Boost PPC Performance Using First Party Data – Marketing Article

Learn how to improve your Google Ads by incorporating your own first party data from your CRM, email marketing and Analytics. This step by step guide demonstrates 3 practical ways companies are currently using data integration for smarter advertising. The most valuable data available to any company is that collected from its own audience. First party data is collected through analytics platforms, subscriptions, sales data, incoming call data, resource downloads and more. While there are GDPR limitations with first-party data,…

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Behaviors of Successful eCommerce Distributors – Part 2 of 3 – B2B Marketing Article

3 Actions that Build a Better eCommerce Process Distributors with profitable eCommerce sites have put into practice winning strategies to enhance their digital channel using the golden triangle – people, process, and technology (PPT) – as their model. Scott Frymire, SVP of Marketing at Unilog, is sharing these best practices with B2B organizations looking to implement a new digital branch or improve their current online offering. In the first blog post in this three-part series, Frymire offered three people-related behaviors…

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The Importance of Pipeline Analytics in Proving Content Marketing ROI – Marketing Article

Although the idea of content marketing is not new — 91 percent of B2B marketers use content marketing to reach their customers — marketers still struggle with defining and proving content marketing success. In fact, only 8 percent of marketers consider themselves successful in tracking content marketing ROI. Why is that? An overwhelming majority of marketers say their biggest challenge with measuring ROI is establishing key performance indicators and having the right technology to support the measurement of those metrics.…

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Customer Obsession: Creating a Customer First Culture – Email Marketing Article

“Customer Centricity Is an Approach to Doing Business That Focuses on Providing a Positive Customer Experience in Order to Drive Profit and Gain Competitive Advantage.” – Leslie Cottenje, Hello Customer” The idea of customer-centric organizations isn’t new or novel; however, for the number of organizations talking about putting the customer first, only a handful have truly created a customer-centric organization. Sure, parts of your organization may be focused on the needs of the customer, but unless your entire business rallies…

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Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion – B2B Marketing Article

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google, Tableau by Salesforce, and Origami Logic by Intuit within a three week span must signify something. Is it that martech suites must now include business intelligence software? I think not. Even though the acquired products were fairly similar, each of these deals had a different…

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2018 @ Branch: Our Year In Review Infographic – Mobile Marketing Article

As we near the end of 2018 and begin 2019, we wanted to take a look back at all the amazing things that happened at Branch this year. From joining forces with the incredible Tune Attribution Analytics team, to gaining 12,000 new customers, powering over 900 billion better experiences through deep links, and indexing and linking to over 10 billion pieces of cross-platform content, it’s been a powerful year for our global team. But most of all, as we end…

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