analytics

The Importance of Pipeline Analytics in Proving Content Marketing ROI – Marketing Article

Although the idea of content marketing is not new — 91 percent of B2B marketers use content marketing to reach their customers — marketers still struggle with defining and proving content marketing success. In fact, only 8 percent of marketers consider themselves successful in tracking content marketing ROI. Why is that? An overwhelming majority of marketers say their biggest challenge with measuring ROI is establishing key performance indicators and having the right technology to support the measurement of those metrics.…

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Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion – B2B Marketing Article

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google, Tableau by Salesforce, and Origami Logic by Intuit within a three week span must signify something. Is it that martech suites must now include business intelligence software? I think not. Even though the acquired products were fairly similar, each of these deals had a different…

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Get the most out of your calls to action – Enabler – Email Marketing Article

Half the battle of any email campaign is managing to grab your audience’s attention with engaging content, the other half is making sure you convert that attentive audience into interacting with your content. Even with high open rates, this doesn’t necessarily mean you are really engaging with your audience. It is quite common to see low conversion rates when emails aren’t centred around getting the customer to focus their attention towards a particular call to action. Every day we receive…

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3.7mn Apps, $14.6bn spends, 60bn Installs, Top Categories, CPI Worldwide and over 100 data points – Mobile Marketing Article

The most comprehensive data on Android Apps from Play Store you will find anywhere. This has been put together using unofficial non-commercial Play Store APIs and publicly available reports. I will try to update these data points every quarter. There are just 0.075% Apps on Play Store with over 1mn installs + 4.5 star ratings Source: Play Store API [5th August] Number of Apps on Play Store has now come down to 3.2mn. Lot of fake & inactive apps were…

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Getting Into The Chinese App Market – The True Picture – Mobile Marketing Article

Warning: max(): When only one parameter is given, it must be an array in /home/content/79/7902479/html/blog/wp-content/plugins/knowledgering-post-popularity-graph-tool/knowledgeringppgt-functions.php on line 25 With 150 million smartphones, 5.5 billion downloads, and double-digit growth in app and mobile ad sales, the China app market appears to be a gold-laden opportunity for iOS and Android developers operating anywhere in the world. The escalation of 700,000 apps combined with slow absolute growth in smartphone adoption has made the US and Euro markets increasingly competitive. Developers and mobile marketers…

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India Goes All In On Apps – Mobile Marketing Article

Warning: max(): When only one parameter is given, it must be an array in /home/content/79/7902479/html/blog/wp-content/plugins/knowledgering-post-popularity-graph-tool/knowledgeringppgt-functions.php on line 25   Mobiles are arguably the most omnipresent modern technology in some developing countries; more people have access to a mobile phone than to a bank account, electricity or even clean water. In India mobile communications have been the most visible manifestation of the extraordinary digital accomplishments seen in the past decade, from providing basic access to education and health related information to making…

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How to Track Your Email Campaign Performance Post-Click – Email Marketing Article

March 16, 2016 By Lauren Smith How do you measure the success of an email campaign? While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through to your website? What pages are they visiting on your site? Do they spend time on a particular page, or do they bounce… This is only a snippet of a Email Marketing…

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Uncovering the Metrics Behind an Award-Winning Email – Email Marketing Article

March 10, 2016 By Lauren Smith Every interaction with your subscribers counts. Send emails that your subscribers want, that are relevant to their needs and interests, that excite them, and (most importantly!) that make them want to take action. Campaigns that accomplish all the above not only win the hearts and minds of your customers, they’re a win for your business. And we’re particularly proud of one campaign in particular that also won an award: the 2016 EEC Email Marketing…

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