analytics

Custom Wedding Box Packaging: Why it’s Rising in Australia? – Marketing Article

Australia is a country where values and traditions are given high importance. Family life is also very organized, and you will spot happy families residing in almost every home in Australia. Weddings are celebrated with zeal and passion in Australia, and the couple that is getting married makes sure to arrange a memorable wedding party. When we talk about celebrations and especially a wedding party we cannot forget to mention cakes. A wedding cake is a must item in a…

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Unruly’s survey reveals consumer behavior in the COVID-19 age – Mobile Marketing Article

30-second summary: A consumer survey from ad platform Unruly finds adds some data-points to what consumers are doing during their social distancing. In general, the survey finds that “usage across all devices and services is way up.” For advertisers, this represents an unprecedented opportunity to reach a literally captive audience. Consumers says they particularly value ads that show what brands are doing to help their staff and consumers, or that provide COVID-19 info. Video ad platform Unruly is out with…

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Social Listening: New report uncovers missed opportunities for PR professionals – Mobile Marketing Article

30-second summary: Social listening and analytics take-up is lagging, even while a great deal of PR occurs in the digital and social context. Social listening has value for more than just campaign performance. There are opportunities for PRs to use it for: newsjacking, executive visibility, and crisis/reputation management. Use of emerging metrics are growing. And so are budgets. But lack of comprehensive tools which don’t offer analytics across traditional and digital channels are an ongoing frustration (and barrier). In 2020…

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Analyzing Customer Behavior Across 9 Key Segments – Marketing Article

Most of the content centered on customer segmentation for ecommerce tells you how to segment based on the data available in Google Analytics. That can be helpful — it enables you to break out customer segments by facets such as traffic source and browser and understand how certain ecommerce metrics vary across those different segments. But if those are the only customer segments you use and the only metrics you segment by, you’re missing out on key behavioral information such as: How click behavior varies…

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Simplified Shopify reporting in your Buffer dashboard – Marketing Article

One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you can see the reach and engagement of your posts but how is this really impacting your business? Social media tools have been great at giving us social media metrics. But they terribly lack at providing us with a comprehensive view of the business. Unless you are running social ads, chances are you find it hard to know how…

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Simplified Shopify reporting in your Buffer dashboard – Marketing Article

One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you can see the reach and engagement of your posts but how is this really impacting your business? Social media tools have been great at giving us social media metrics. But they terribly lack at providing us with a comprehensive view of the business. Unless you are running social ads, chances are you find it hard to know how…

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Google Analytics demographic data on age, gender and interests – Marketing Article

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels and even your overall business model – and it’s readily available. By identifying the overall behaviour of different demographic groups, based on age, gender and interests, you can tailor your website and paid online advertising towards them. How much demographic information is available on Google Analytics? Google Analytics has a wealth of free information about the different demographics who visit your…

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Customer Lifetime Value: What it is and How to Measure it – Email Marketing Article

One thing’s for sure: You need to spend money to make money. That being said, dropping large amounts of cash just to secure customers can feel risky. So, how can you be sure that your investment is worth it?  Many business owners choose to calculate the value of their marketing initiatives by looking at their short-term wins. While focusing on initial sales can be helpful, the relationship you have with your customers goes far beyond their first purchase. …

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