Analytics & Testing

iOS Beta Testing and Live App Monitoring » Martech Zone – Mobile Marketing Article

Mobile application testing is a critical step in every mobile application deployment. While successful mobile applications have incredible engagement and provide immense value to consumers and businesses alike, a buggy mobile application isn’t just a disaster that you can easily fix. Deployment of a broken app or an app with poor usability will plummet adoption, skyrocket poor reviews… and then when you actually do fix the app, you’re behind the eightball. Within the Apple realm of application development, including iPhone,…

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I Canceled My Expensive Website Reporting and Analysis Tools for Diib » Martech Zone – Mobile Marketing Article

With the lost revenue associated with COVID-19, I really had to re-evaluate the products that I was using to research, monitor, report, and optimize my sites and those of my clients. I was spending several hundred dollars per month with quite a few tools to do this. As well, each of the tools had tons of reports and options – but I had to comb through the data to find actionable advice that I could use to optimize the sites.…

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Data-Driven Strategies Create Jedi-Level Social Ads » Martech Zone – Mobile Marketing Article

Star Wars describes the Force as something that flows through all things. Darth Vader tells us not to underestimate it and Obi-Wan tells Luke that it binds all things together.  Looking at the social media advertising universe, it is data that binds all things together, influencing creative, audiences, messaging, timing and more. Here are a few lessons to help you learn how to leverage that force to build more powerful, impactful campaigns. Lesson 1: Focus On Clear Objectives Your focus determines your…

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Connect, Manage, and Analyze Your Marketing Data » Martech Zone – Mobile Marketing Article

One project I’m continuing to work on for one of my clients is to build out marketing dashboards that provide some real data to make decisions on. If that sounds easy, it’s really not. It’s not easy. Every search, social, ecommerce, and analytics platform have their own means of tracking data – from engagement logic to returning or current users. Not only that, but most platforms don’t play well with pushing or pulling data to other platforms. Let’s face it……

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Why Is Page Speed Is Critical? How to Test and Improve Yours » Martech Zone – Mobile Marketing Article

Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the average page load time for…

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