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Why Emails Are Like Stairs—and How to Take the Next Step – Email Marketing Article

July 5, 2019 By Alice Li Email is constantly changing, with new trends and technologies making the news all the time. But it can be hard to understand whether that “next new thing” actually has an impact on your email programs. Everyone’s talking about interactivity and AMP for Email—should I be working on this now? Accessibility is a hot topic, so is that where I should focus? Truth is, whether you should focus on a trend or new technology depends…

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Why Is Page Speed Is Critical? How to Test and Improve Yours » Martech Zone – Mobile Marketing Article

Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the average page load time for…

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