Nine voice search stats to close out 2019 – Mobile Marketing Article

From smartphones to smart home appliances, artificial intelligence, voice and virtual assistants are very much at the center of a shift in the way we interact with digital devices. While voice has not yet lived up to its promise, it’s clear it will be an enduring feature of the digital user experience across an expanding array of connected devices. Mobile = 59% of search Way back in 2015, Google announced that mobile search had surpassed search query volumes on the…

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Apple Podcasts now available on Echo devices in the US – PPC Land – Marketing Article

Apple Podcasts are since today available on Alexa-enabled Amazon devices in the United States, Amazon and Apple announced today. To make Apple Podcasts the preferred podcast provider with Alexa, users can set Apple Podcasts as the default podcast provider in the Alexa app. The option is available in Settings, Music & Podcasts, and link/manage new services. To play a podcast on Echo devices, users have to say: “Alexa, play [podcast title] on Apple Podcasts.” “Alexa, play [podcast title] from yesterday…

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Amazon tops Google in Q3 smart speaker market report – Mobile Marketing Article

Market research firm Canalys reported that Amazon shipped three times the number of smart speaker/display units as Google in the third quarter of 2019. According to the company, Google was responsible for 3.5 million units compared with Amazon’s 10.4 million; Alibaba was second with 3.9 million. Nearly 30 million units shipped in Q3. The third quarter saw shipments of 28.6 million smart speakers and displays overall, compared with 26.1 in Q2 2019 and 19.7 million in Q3 2018 according to…

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Audio and Video Transcription, Translation, Captioning, and Subtitling » Martech Zone – Mobile Marketing Article

Because our clients are highly technical, it’s often difficult for us to find writers that are both creative as well as knowledgeable. Over time, we grew weary of rewrites, as have our writers, so we tested a new process. We now have a production process where we set up a portable podcast studio on location – or we dial them in – and we record a few podcasts. We also record the interviews on video. We then send the audio…

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Not About Halloween – UnMarketing – Marketing Article

298: Not About Halloween by Scott Stratten Subscribe on iTunesGoogle PlayRSS Feed In today’s episode, we’re opening up a new segment: Jackass of the Week! We also talk about a new UTK logo; an upcoming live event; how Facebook violated product placement guidelines; and what people really think about casual workplaces. All this and a reminder that this episode is NOT about Halloween! Click to Listen Other topics include: [00:00:00.00]Emma Sponsorship Mention [00:00:05.13]Intro [00:00:32.23]It’s Not About Halloween [00:03:03.16]10 Easy Steps…

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How are you managing the changing nature of B2B customers? – B2B Marketing Article

What do customers want, and are you delivering? Ask a business executive and they’ll tell you that everything they do is for their customers. Which is all well and good, but how many B2B companies are really paying attention to the changes in what customers want? I had an interesting conversation with Steve Shaffer, CEO of Insite Software, a leading B2B eCommerce company. Steve pointed out that B2B sales haven’t changed much from how they were revolutionized in the 19th…

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