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Google Analytics Metrics | Inbound Marketing – Marketing Article

As website design and inbound marketing specialists in Melbourne, our job is to make the internet and digital market place a simpler and more effective space for you to do business. With that in mind, let’s tackle a subject that not many business owners know about – Google Analytics – and why it’s pretty essential to your digital marketing efforts. What is Google Analytics? Google wants businesses to be online and they want to help businesses reach their customers because…

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Marketing performance: moving the needle – B2B Marketing Article

Marketing performance: moving the needle Our clients ask us all the time about benchmarking. They’re keen to know how they compare to their peers. It’s always the usual suspects such as website conversion or industry click through rate that gets our client wondering how they stack up.    Knowing how you compare against similar companies is a great way to gain perspective on your own performance and can be a terrific identifier of poor execution (or excellent competitor activation), if those KPIs are not being met.   Knowing how…

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Marketing’s role in driving digitalisation – B2B Marketing Article

Marketing’s role in driving digitalisation Digitalisation is far from a new topic. The adoption of digital practices across all business channels has been happening for a while. As marketers, our focus has been to effectively leverage digital platforms for lead generation, lead nurture, brand awareness and other key initiatives. But what does the bigger picture look like? Taking a quick step back, it’s important to remember one of the key reasons why digital has become so important – our customers.…

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The Ultimate Guide to Local SEO | SEO – Marketing Article

Google’s search algorithm is constantly evolving to ensure more valuable, relevant results for users. This is becoming more and more refined as user behaviour changes and businesses flood into the online space to showcase their products and services. This means digital marketing has to become more refined too. One powerful example of this is the rise of local SEO; the future of successful digital marketing. What is Local SEO? So, we all know what SEO is by now. It’s about…

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How is the B2B buyer evolving? – B2B Marketing Article

The way budgets are spent in B2B marketing departments has evolved in the last decade, due entirely to the change in channels available to marketers, and the buyers they are trying to capture. Rewind 10 years and you’d see B2B marketing budgets being spent on events and meetings – fill the top of the funnel and then let the sales team walk that lead all the way through the process until contracts are signed. And while events are still a…

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Are you using the right messaging for your buyer journey? – B2B Marketing Article

Are you using the right messaging for your buyer journey? The path from research to purchasing in the B2B space is long and winding. On top of this, there is the added complication that a B2B buyer rarely travels this path alone. In today’s hyper-competitive environment, buyers are carrying out research up to 18 months before talking to sales. If you don’t know where your prospect is on the buying journey, the chances are your messaging isn’t resonating with them.…

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Increase Your Engagement | Social Media Marketing – Marketing Article

Over the years, social media has evolved and become an important communication channel for brands and a vital component of any business’ marketing strategy. As traditional methods of marketing are becoming less engaging and therefore less effective, businesses are turning to social media marketing as it enables them to engage in a two-way conversation with their customers and allows consumers to connect with their favourite brands in a completely new way. This then has a positive impact on business as…

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How To Build An Audience on Instagram in 5 Steps – Marketing Article

When starting up your new business’ social media profiles, it can be hard to build a following. So how do you do it? Here’s our guide to building an engaged and authentic following for your new Instagram profile in 5 easy steps: 1. Follow your network This one is simple – find the profiles of everyone in your professional network, follow them, and regularly engage with their content. This could include your suppliers, stockists, business partners, employees and whoever else…

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