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How to Get the Most Out of Google Ads | Online Advertising – Marketing Article

Online advertising has been around for a while now, with Google Ads launching as AdWords all the way back in 2000 with an astonishing 350 advertisers! These days, Google Ads are a powerful tool for selling online, capturing 74.6% of all search ad spending in the USA alone. But that doesn’t mean you’re too late to bring your business onboard. Here are some important tips for optimising your Google Ad spend as a newcomer, from the search specialists at our…

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Schema Markup – What It Is & Why It Matters For SEO – Marketing Article

These days, it’s just common sense for a business to have an online presence in the form of a website. This is true even if your business is fairly small and local. With an estimated 2.05 billion people shopping online in 2020 and ecommerce sales alone predicted to reach US$3.9 trillion this year, businesses are truly seeing the value of getting found online. But a commitment to SEO isn’t always as simple as implementing a strategic keyword-driven content and paid…

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Why Technical and On-Site SEO Isn’t Enough – Marketing Article

When you want to drive traffic to your website, you’re going to start hearing a lot about technical and on-site SEO (search engine optimisation). While it’s incredibly important to invest in this as a foundational part of your strategy, there’s a lot more you need to know. They simply aren’t powerful enough on their own. Technical and On-Site SEO is Your Foundation Again, we aren’t questioning the value and importance of technical SEO and on-site SEO, but we are saying…

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Why Pardot Folder Structure Matters | Modern – B2B Marketing Article

Why Pardot folder structure matters It wouldn’t surprise me if you said you hadn’t given much thought to your Pardot folder structure. It’s not really seen as the “fun part” of Pardot, is it? You want to get straight in and start building email templates, landing page templates, forms and lists, don’t you? BUT, the catch is everything in Pardot requires you to choose a folder location to store the items in. And if you don’t have a good folder…

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Why You Need A Marketing Automation Strategy – B2B Marketing Article

Why you need a marketing automation strategy Too often, we see marketers implementing marketing automation platforms without really thinking through the marketing automation strategy and the impact on the business.  In most cases, it’s simply time – there’s an urgency to get going with the set-up and transfer of data into the new platform to ensure lead volumes aren’t lost.  But that’s like putting the cart before the horse, you don’t necessarily know what you need and why you need…

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Google Analytics Metrics | Inbound Marketing – Marketing Article

As website design and inbound marketing specialists in Melbourne, our job is to make the internet and digital market place a simpler and more effective space for you to do business. With that in mind, let’s tackle a subject that not many business owners know about – Google Analytics – and why it’s pretty essential to your digital marketing efforts. What is Google Analytics? Google wants businesses to be online and they want to help businesses reach their customers because…

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Marketing performance: moving the needle – B2B Marketing Article

Marketing performance: moving the needle Our clients ask us all the time about benchmarking. They’re keen to know how they compare to their peers. It’s always the usual suspects such as website conversion or industry click through rate that gets our client wondering how they stack up.    Knowing how you compare against similar companies is a great way to gain perspective on your own performance and can be a terrific identifier of poor execution (or excellent competitor activation), if those KPIs are not being met.   Knowing how…

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Marketing’s role in driving digitalisation – B2B Marketing Article

Marketing’s role in driving digitalisation Digitalisation is far from a new topic. The adoption of digital practices across all business channels has been happening for a while. As marketers, our focus has been to effectively leverage digital platforms for lead generation, lead nurture, brand awareness and other key initiatives. But what does the bigger picture look like? Taking a quick step back, it’s important to remember one of the key reasons why digital has become so important – our customers.…

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The Ultimate Guide to Local SEO | SEO – Marketing Article

Google’s search algorithm is constantly evolving to ensure more valuable, relevant results for users. This is becoming more and more refined as user behaviour changes and businesses flood into the online space to showcase their products and services. This means digital marketing has to become more refined too. One powerful example of this is the rise of local SEO; the future of successful digital marketing. What is Local SEO? So, we all know what SEO is by now. It’s about…

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