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Onward and Upward with Effective Email Marketing | Email Marketing – Marketing Article

At Digital Freak, we’ve always stood by email marketing – the oldest and still one of the most rewarding and functional ways to connect with customers. This medium has really come to the fore during the COVID-19 pandemic, providing an effective way to share important information in a regular, readable and enticing format. In fact, according to HubSpot, emails are up by more than 44%! Here’s are some great tips from our digital marketing agency on how your business can…

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What Do Sales Want? Buyer Insights | Modern – B2B Marketing Article

Digital footprint Every movement and interaction these days is tracked. We’re cookied, monitored and watched (unless we opt-out of course). These digital interactions form a digital footprint and if the prospect is in your database, then it becomes hugely valuable for the sales team. First and foremost, the prospect activity history from the marketing automation platform should be connected to the CRM record so the sales team have visibility of what the prospect has engaged with. This can help direct…

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How COVID-19 is Impacting on Search and SEO| SEO – Marketing Article

COVID-19, the novel coronavirus, has transformed the way we work and live in a matter of weeks. With 2.6 billion people – a third of the global population – on partial or complete lockdown in China, France, New Zealand, the UK, South Africa and Australia (amongst others), we’re all adapting to a new normal. Daily routines like shopping, working, and going to school have been replaced by new behaviours and routines that are impacting every facet of our lives, including…

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Make Social Media Marketing Easy with Facebook Ad Automation – Marketing Article

Facebook has become one of the best places to be for a business, with easy-to-use social media marketing tools that make creating and managing social media ads a breeze! One of our favourite tools is Facebook ad automation, which not only makes Facebook ads more sustainable to manage, it also helps boost your ROI. What’s So Great About Facebook Ad Automation? We all know Facebook ads are great. Sure, the average click-through rate is only about 0.9% but 26% of…

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How to Get the Most Out of Google Ads | Online Advertising – Marketing Article

Online advertising has been around for a while now, with Google Ads launching as AdWords all the way back in 2000 with an astonishing 350 advertisers! These days, Google Ads are a powerful tool for selling online, capturing 74.6% of all search ad spending in the USA alone. But that doesn’t mean you’re too late to bring your business onboard. Here are some important tips for optimising your Google Ad spend as a newcomer, from the search specialists at our…

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Schema Markup – What It Is & Why It Matters For SEO – Marketing Article

These days, it’s just common sense for a business to have an online presence in the form of a website. This is true even if your business is fairly small and local. With an estimated 2.05 billion people shopping online in 2020 and ecommerce sales alone predicted to reach US$3.9 trillion this year, businesses are truly seeing the value of getting found online. But a commitment to SEO isn’t always as simple as implementing a strategic keyword-driven content and paid…

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Why Technical and On-Site SEO Isn’t Enough – Marketing Article

When you want to drive traffic to your website, you’re going to start hearing a lot about technical and on-site SEO (search engine optimisation). While it’s incredibly important to invest in this as a foundational part of your strategy, there’s a lot more you need to know. They simply aren’t powerful enough on their own. Technical and On-Site SEO is Your Foundation Again, we aren’t questioning the value and importance of technical SEO and on-site SEO, but we are saying…

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Why Pardot Folder Structure Matters | Modern – B2B Marketing Article

Why Pardot folder structure matters It wouldn’t surprise me if you said you hadn’t given much thought to your Pardot folder structure. It’s not really seen as the “fun part” of Pardot, is it? You want to get straight in and start building email templates, landing page templates, forms and lists, don’t you? BUT, the catch is everything in Pardot requires you to choose a folder location to store the items in. And if you don’t have a good folder…

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Why You Need A Marketing Automation Strategy – B2B Marketing Article

Why you need a marketing automation strategy Too often, we see marketers implementing marketing automation platforms without really thinking through the marketing automation strategy and the impact on the business.  In most cases, it’s simply time – there’s an urgency to get going with the set-up and transfer of data into the new platform to ensure lead volumes aren’t lost.  But that’s like putting the cart before the horse, you don’t necessarily know what you need and why you need…

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