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The Ultimate Guide to Local SEO | SEO – Marketing Article

Google’s search algorithm is constantly evolving to ensure more valuable, relevant results for users. This is becoming more and more refined as user behaviour changes and businesses flood into the online space to showcase their products and services. This means digital marketing has to become more refined too. One powerful example of this is the rise of local SEO; the future of successful digital marketing. What is Local SEO? So, we all know what SEO is by now. It’s about…

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Are you using the right messaging for your buyer journey? – B2B Marketing Article

Are you using the right messaging for your buyer journey? The path from research to purchasing in the B2B space is long and winding. On top of this, there is the added complication that a B2B buyer rarely travels this path alone. In today’s hyper-competitive environment, buyers are carrying out research up to 18 months before talking to sales. If you don’t know where your prospect is on the buying journey, the chances are your messaging isn’t resonating with them.…

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Increase Your Engagement | Social Media Marketing – Marketing Article

Over the years, social media has evolved and become an important communication channel for brands and a vital component of any business’ marketing strategy. As traditional methods of marketing are becoming less engaging and therefore less effective, businesses are turning to social media marketing as it enables them to engage in a two-way conversation with their customers and allows consumers to connect with their favourite brands in a completely new way. This then has a positive impact on business as…

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How To Build An Audience on Instagram in 5 Steps – Marketing Article

When starting up your new business’ social media profiles, it can be hard to build a following. So how do you do it? Here’s our guide to building an engaged and authentic following for your new Instagram profile in 5 easy steps: 1. Follow your network This one is simple – find the profiles of everyone in your professional network, follow them, and regularly engage with their content. This could include your suppliers, stockists, business partners, employees and whoever else…

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Why Good Website Design Matters | Web Design – Marketing Article

There’s no denying that having a business for your website in 2019 is essential. With so many people shopping and browsing online, it’s important to ensure that your business is putting their best foot forward online. When it comes to the world of ecommerce, your website is your only chance to sell to your potential and returning customers. But why does a good website design matter in 2019? Read on to find out why: First impressions count Just like in…

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