AI

How You Can Deliver Personalization With Your Loyalty Program – Mobile Marketing Article

Loyalty programs are a great tool for any company. They will make it easier for you to create loyalty amongst your customer base, making people more likely to choose your services. It will also allow you to generate data about your users, so you can craft a better experience in the future. However, the biggest benefits can be achieved when customers feel engaged with your loyalty program. One of the best ways to do this is by creating a more…

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Google’s Meena Chatbot Could Humanize Conversational AI, But Are Enterprises Ready to Invest in More Intuitive Digital Customer Experiences – Marketing Article

Illustration: © IoT For All TechTarget’s Don Fluckinger is a friend and a highly regarded tech journalist. He recently rounded up dome of the industry’s leading CX and AI experts to explore Google Meena’s next-generation conversational AI. He always brings together a great group for a productive and thoughtful conversation! For context, chatbots today are largely used in rule-based engagements, sitting on top of structured data to perform a set of focused operations. They connect customers to common information or facilitate everyday…

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You can’t miss gamification in Loyalty Programs in 2020 – Mobile Marketing Article

If you want customers to return and generate sales, you need to ensure they feel like a valued part of your business. In other words, you need to reward their loyalty and make them feel important. This is done through loyalty programs. Not just any loyalty program, but a gamified loyalty program. What is Gamification? Gamification is a technique that implements gaming strategies to help engage customers in a fun and exciting way. For example, customers can redeem points, strive…

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How E-commerce Shops Can Use Loyalty And Reward Programs – Mobile Marketing Article

E-commerce is becoming more popular, allowing customers the convenience of shopping online while avoiding the costs of renting a physical location. As people get more accustomed to shopping in this manner, online shopping and online Loyalty And Reward Programs will become even more popular. However, this also means that one will face more competition. There are already 12 to 24 million e-commerce sites online. This figure is expected to rise in the future. For this reason, you will have to…

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Nine brands innovating customer-centric retailing today – Mobile Marketing Article

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset. Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. that shows what make them some of the most customer-centric retailers out there today.…

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The Biggest Technology Trends That Will Disrupt the Loyalty & Reward Industry. – Mobile Marketing Article

Loyalty programs are a great way to get people to keep coming back to your company. The more you encourage this behaviour, the stronger their link with your organization will become. However, these programs face a few potential challenges. For example, they tend to have a low redemption rate. This can be an indication that people don’t enjoy engaging with your program or a sign that you don’t have any rewards that interest them or know when to approach them…

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AI in marketing: How to find the right use cases, people and technology – Mobile Marketing Article

30-second summary: AI front-runners are projected to potentially double cash flow by 2020, with implied net cash-flow growth of roughly 6% for through 2030, while non-adopters “might experience around a 20% decline in cash flow from today’s levels.” Marketers should estimate the value delivered for each use case (potential upside revenue, time-to-market, reduced manual labor, customer satisfaction), as well as time and effort it will take to see actionable results. Although the talent shortage in AI-related jobs certainly presents challenges…

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Three sure-fire ways to use machine learning for improved personalization – Mobile Marketing Article

30-second summary: With the global market as your target, getting personal maybe a little difficult task to achieve but you can enhance this with a personalization engine. In a recent PWC report it was observed that customer intelligence will be the most important predictor of revenue growth and profitability. Gartner’s “Magic Quadrant for Personalization Engines” 2019 report shows that personalization engine adoption is up 28% since 2016. The basis of demographic data is to have access to your customers’ distinctive behaviors and preferences and…

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