Agile Marketing

How IBM and Aviva Got Started with Agile Marketing – Marketing Article

NewsCred held a ThinkContent Lab in London at the end of November, bringing together marketing leaders from Aviva and IBM to discuss the topic of agile marketing: what it is, what they’ve learned, and how technology plays a vital role in its successful implementation. This article was written following the event by speaker Scott Stockwell, Editor in Chief at IBM Europe, and was originally published on LinkedIn and has since been lightly edited. I recently joined Aviva’s Global Head of…

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How to Increase Conversions by Providing an Excellent Customer Experience – B2B Marketing Article

Marketers are all about numbers, and brands are all about people. Focusing on both can result in better profits, while elevating company reputation in the process. It’s the hand-written note that comes with a shipment that tips the scales in your favor to go back to your online store, and the freebie flash drive with your logo that makes customers and prospects talk about your brand after the event is over. It all boils down to delivering on your brand’s…

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