Advocate Best Practices

Q&A with Cisco’s Cristina Melluzzi: Advice From an Award-Winning Advocate Marketer – B2B Marketing Article

In the most recent installment of our customer success webinar series, I had the opportunity to chat with trailblazing advocate marketer Cristina Melluzzi, Global Head of Customer Advocacy and recipient of the 2019 BAMMIE award for Advocate Marketer of the Year. In joining Cisco four years ago, Cristina took a small reference-only program and expanded it to a highly successful global customer advocacy program, with over 16,000 engaged advocates worldwide. The strides Cisco has made with their customer advocacy program…

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The 5 Stages of Customer Centric Design – B2B Marketing Article

Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user experience is as logical and pleasing to customers as possible—because it will be built around insights sourced directly from them. We’ve been doing this for…

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