Advertising

Where Should Your Agency Focus Your New Biz Efforts In 2020? – B2B Marketing Article

This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let’s talk about why. Clients Plan To Shrink Their Agency Rosters Charts from RSW/US New Year Outlook 2020 Survey Report According to the RSW/US report, companies that used to carry 5-6 agencies or more are finding it…

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How to create mobile coupon that increases ROI – Email Marketing Article

Last Update: 1 hour ago Gossips are saying that bulk SMS has lived its 132 years and died. But the practice shows that this dead marketing channel is alive and works for the benefit of the business. There are so many text message types you can use to promote a brand. But SMS coupon is one of the eldest and effective, especially on holidays. On the eve of the spooky holiday, it could be profitable to resurrect the old marketing instrument. Activate users…

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Frequent delivery vs. content quality – Email Marketing Article

19 Aug Frequent delivery vs. quality content Posted at 00:00h in Blog-s by squizmail Businesses entering the content marketing world often follow a predictable path. First few weeks or fist few marketing campaigns everything is great. Content contains lots of important information’s and offers useful bits of advice etc. Content quality is good. But then slowly but surely things start to change. Advertising step in front and content become less and less important. Time and resources necessary for creating quality…

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WizEmail Blog :: Everything is advertising – Email Marketing Article

99% of millennials, most of whom have an iphone or ipad, reckon that advertising has no effect on them. Anyone in email marketing can see the non sequitur. You will probably want to know the names of the 99%. They are not so much your target audience as have targets on them.  That they are wrong should go without saying, but you could reassure yourself by asking them why they are not affected. Most will say that they are merely…

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How to Capitalize on the Gig Economy – Mobile Marketing Article

Photo by Thought Catalog on Unsplash This article was originally published on PerformanceIn.com. The gig economy has arrived. Increasingly, fewer individuals are full-time employees, and more are picking up jobs where they get to choose their hours, schedule, and income with companies like Uber, Lyft, Fiverr, Rover, Postmates, and TaskRabbit. In fact, a study by Intuit predicted that by 2020, over 40% of American workers will be independent contractors. But what is this gig economy, how did it sneak up…

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The Marketing Technology and Services Investment Sticker Shock – B2B Marketing Article

At $90 billion today and growing to $122 billion by 2022, CMOs are pouring budgets into investments which align their organization’s operations with greater customer and experience focus. Planning and budgeting for the technology and services investments supporting these goals stands as a critical task for CMOs and will only get harder in the future. To shine a light on these expanding Martech and Services investments, Drew Green and I recently completed a comprehensive US forecast of these markets plagued…

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Modernize Your Martech Stack for Moments – B2B Marketing Article

The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them. Marketers must adopt the right strategy, operational best practices and technology to win, serve and retain customers in this new environment. Brands aren’t equipped to meet customers’ expectations today. Emerging technologies and shifting cultural norms fuel…

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