Advertising

How to increase revenue without increasing spend – Mobile Marketing Article

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. CallTrackingMetrics, an SaaS provider…

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The impact of native advertising across the consumer journey – Mobile Marketing Article

30-second summary: As native advertising becomes industry table stakes, recognition of its value as a full-funnel strategy increases exponentially. Research indicates native advertising impacts purchase decisioning more than standard display tactics. Nativo’s exclusive Native Article format centers on a “click-in” approach that facilitates a seamless user experience, keeping consumers actively engaged on a publisher’s site. When native advertising appeared on the scene in 2011, it posed an important question: Why not create an advertising experience consumers enjoy? Since then, native……

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3 Marketing Strategies to Help Your Business Stay Afloat During COVID-19 – Mobile Marketing Article

Photo by Drew Beamer on Unsplash This is a guest post by Grace Frenson, who writes about business, tech, and finance for publications such as Mission Critical Magazine and Strategics360. And just like that, face-to-face business became a thing of the past. No more flying from one end of the country to another for sales meetings. No more business lunches. No more handshaking.  As COVID-19 continues to take hold across the land, businesses are scrambling to come up with new strategies to keep…

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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers – Mobile Marketing Article

30-second summary: Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and brand-safe environment, offering a high degree of trust. Cardlytics boasts an audience within the US of more than 125M monthly active users. Larger than Snap, Twitter, and Pinterest. The Cardlytics platform enables banks to send offers to their end customers and enrich the banking experience by getting cash back. Advertisers can…

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Advancing while the Economy Slows | Three Rules for Success – B2B Marketing Article

Sharp economic downturns like the one triggered by the COVID-19 pandemic can pose significant challenges for businesses of all kinds. While some companies adopt a “hunker down” approach to weather the bad times, those that think long-term and continue to invest for the future fare better both during and after the economic crisis. Research shows that businesses that invest in marketing during soft economies not only survive but also tend to gain market share over their competitors as a result.…

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Marketing 101: What is PPC in marketing? – Marketing Article

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa email newsletter. PPC stands for pay-per-click. The abbreviation is usually used in front of the words “marketing” or “advertising” to describe digital ads for which the company pays a fee to…

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Click Fraud Costs Advertisers Billions Yearly. Data-Driven Tools Can Weed It Out. – Mobile Marketing Article

It can’t be eliminated, but it can be mitigated. Built In talked to experts about how. Editor’s note: Click fraud is a problem that has plagued digital advertising for years, and it’s not going anywhere soon. That’s why companies such as TUNE and Adjust make fraud prevention a priority. In this article, TUNE Vice President of Product Management Bhavana Mathur explains the tactics fraudsters use and the technology that’s helping to stop them. This post was originally published by Mae…

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How Should Your DMO Market and Advertise During The Coronavirus Pandemic? – B2B Marketing Article

Tom Martin of Converse Digital I have a lot of friends, colleagues, clients and past clients that have been severely affected by the coronavirus outbreak. Many have reached out to ask my two cents on what they should be doing now and in the future. Honestly, I didn’t have a good answer for them… until now. So here it is… sorry for the poor quality video. Not sure what happened there but I figured it was more important to share…

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