WizEmail Blog :: Everything is advertising – Email Marketing Article

99% of millennials, most of whom have an iphone or ipad, reckon that advertising has no effect on them. Anyone in email marketing can see the non sequitur. You will probably want to know the names of the 99%. They are not so much your target audience as have targets on them.  That they are wrong should go without saying, but you could reassure yourself by asking them why they are not affected. Most will say that they are merely…

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How to Capitalize on the Gig Economy – Mobile Marketing Article

Photo by Thought Catalog on Unsplash This article was originally published on The gig economy has arrived. Increasingly, fewer individuals are full-time employees, and more are picking up jobs where they get to choose their hours, schedule, and income with companies like Uber, Lyft, Fiverr, Rover, Postmates, and TaskRabbit. In fact, a study by Intuit predicted that by 2020, over 40% of American workers will be independent contractors. But what is this gig economy, how did it sneak up…

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