Advanced Analytics

The Impact Matrix | A Digital Analytics Strategic Framework – Marketing Article

The universe of digital analytics is massive and can seem as complex as the cosmic universe. With such big, complicated subjects, we can get lost in the vast wilderness or become trapped in a silo. We can wander aimlessly, or feel a false sense of either accomplishment or frustration. Consequently, we lose sight of where we are, how we are doing and which direction is true north. I have experienced these challenges on numerous occasions myself. Even simple questions like…

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Closing Data’s Last-Mile Gap: Visualizing For Impact! – Marketing Article

I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard work has gone into collecting the requirements and implementation. An additional massive investment was made in the effort to perform ninja like analysis. The end result was a collection trends and insights. The last-mile gap is the distance between your trends and getting an influential company leader to take action. Your biggest asset in closing that…

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