At Panera, augmented reality is now on the menu with AR ad unit – Mobile Marketing Article

Panera is out today with an augmented reality (AR) ad unit for mobile devices that lets users rotate menu items and share the experience across Snapchat, Instagram and Facebook. Panera said this was the first AR ad unit for the food industry. In the example video, the user can rotate a wrap sandwich, the Mediterranean Egg White Breakfast Wrap, which is the only menu item currently available in AR. The user reaches this AR experience by clicking on an ad:…

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How Rewarded Video Ads Can Drive In-Game Purchases – Mobile Marketing Article

The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad format that satisfies the needs of advertisers, publishers and gaming audiences. Rewarded video ads provide gamers with a reward for watching the entire length of a video ad. In the mobile gaming world, this format works extremely well in mobile games. For developers, rewarded video ads offer…

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