Understanding Adobe Real Time CDP – B2B Marketing Article

Adobe fully released its Real Time Customer Data Platform last November. Although they had briefed me on it before then, it was only this week that I finally caught up with them to discuss the final product. Since this is a topic of great interest – and confusion – it’s worth sharing what I learned. Part of the confusion has to do with Adobe’s habit of reusing product names. It’s easy to confuse the Adobe Experience Platform, the core system…

Read More

This Trade Show Season, These B2B Marketing Leaders Will Teach You How to Rock-it! – B2B Marketing Article

The events season is well and truly under way, and here at Leadspace we’ve prepared plenty of eye-opening case studies and tips from B2B Marketing leaders you won’t want to miss! We kicked off the trade show season in February at the B2B Marketing Exchange in Scottsdale. One of the highlights was a session given by Leadspace customer and enterprise networking leader Extreme Networks on “Account Intelligence & Orchestration To Deliver Marketing-Driven Revenue Performance.” That session saw Director of Marketing…

Read More

2018 Email Stats (According to Adobe) – Email Marketing Article

But don’t worry too much in the numbers above, because those just show the percentages of people who are doing it 100% of the time. On average in 2018, 61% of personal emails and 76% of work emails are being read (down from 64% and 83% in 2017 respectively). That still gives your email a good chance of being read this year. And when it comes to those under age 35, more than 20% report that they feel general excitement…

Read More