May 8, 2019 By Jaina Mistry In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event. With that, subscribers can add the events to their own calendars, making it easier…