ad intelligence

[Hyper-Casual Games Unlocked!] A Complete Ad Strategy Analysis – Mobile Marketing Article

Hyper-casual games have become the golden goose in the mobile game industry over the last couple of years. Although the committed fans of strategy and action categories would look down on the simple graphics and easy-to-play logic of these games, there is one indisputable fact: hyper-casual games are insanely popular and they are likely to continue to be downloaded all around the world. Why So Successful? So what made them a huge success? At first glance, these games don’t seem…

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An Inside Look At the Call of Duty: Mobile’s Ad Strategy – Mobile Marketing Article

Since its release on October 1st, Call of Duty: Mobile has become one of the most successful launches in the history of mobile games. The game rose to first place in both overall and games categories in as quick as 24 hours! Category Ranking of Call of Duty: Mobile in the U.S. Not to mention it has achieved all that although it wasn’t available in China, its native country. As it’s been one and a half months since the launch,…

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[New Feature] Top Creatives is Released! – Mobile Marketing Article

November 7, 2019 4 min read Competition in the ad world is fierce! Keeping up with the newest trends require constant analysis and iteration. Yet, analyzing millions of ads can be very tiring especially if you have a mobile game where the competition gets crazy! That’s precisely the reason we keep updating our Ad Intelligence product – to ease your pain in user acquisition and make it fun.  Knowing that ad intelligence plays a crucial role in the success of…

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