accessibility

How Marketers are Creating Emails to be ‘Dark Mode Ready’ – EEC – Email Experience Council – Email Marketing Article

By Lauren Gentile, Vice President of Creative at Epsilon | EEC Leadership Ensuring all email recipients can open, view and read an email in its entirety is a top goal of mine. In fact, email accessibility is a topic in which I’m very passionate about and I’ll be speaking about in an upcoming webinar with the EEC next month. While Dark Mode is not technically an accessibility consideration, it’s related and is a big challenge for email marketers. Let’s further…

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See How Your Favorite Emails Look Across Email Clients – Email Marketing Article

November 21, 2019 By Bettina Specht If you’re looking for email inspiration, there’s no better place to turn to than Really Good Emails. With 4,000+ handpicked campaigns that present the crème de la crème of the industry, carefully tagged and organized to make them easily searchable, RGE is one of the most popular resources to find email inspiration and keep on top of the hottest email design trends. Want to see cool cart abandonment emails? Curious which brands use animated…

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IRS Tax Credit for Website Accessibility – Marketing Article

If you have a website for your business, you’ve more than likely heard the term “website accessibility” thrown around lately. Recently, several small local businesses have received demanding letters and have even been sued because their websites do not comply with the Americans with Disabilities Act. But what does “Accessibility” actually mean? “Accessibility” refers to your website being coded to be read by screen readers and to be used by people with various disabilities. The World Wide Web Consortium’s (W3C) most…

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Images in Email — Creating BFFs – Really Good Emails – Email Marketing Article

So, if a picture is worth a thousand words, why does Instagram have captions?! Seriously. Sure, images can make you feel all the feels. They can serve as evidence (or blackmail). They can make you regret ever teaching a kid how to use your smartphone and having to delete hundreds of useless pictures… But they aren’t language. And that’s okay! We’re not going to bore you with a philosophical essay on the way your brain processes images and digests the…

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