accessibility

IRS Tax Credit for Website Accessibility – Marketing Article

If you have a website for your business, you’ve more than likely heard the term “website accessibility” thrown around lately. Recently, several small local businesses have received demanding letters and have even been sued because their websites do not comply with the Americans with Disabilities Act. But what does “Accessibility” actually mean? “Accessibility” refers to your website being coded to be read by screen readers and to be used by people with various disabilities. The World Wide Web Consortium’s (W3C) most…

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Images in Email — Creating BFFs – Really Good Emails – Email Marketing Article

So, if a picture is worth a thousand words, why does Instagram have captions?! Seriously. Sure, images can make you feel all the feels. They can serve as evidence (or blackmail). They can make you regret ever teaching a kid how to use your smartphone and having to delete hundreds of useless pictures… But they aren’t language. And that’s okay! We’re not going to bore you with a philosophical essay on the way your brain processes images and digests the…

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