A-Post to MarTech Today

What you need to know about mobile engagement in 2020 – Mobile Marketing Article

I’ve discussed how more than 50% of all email is opened on mobile devices. This is what you might call a “known known.” This fact is a great ice breaker at a marketing conference, however when you consider that more than 33% of all holiday shopping on Black Friday and Cyber Monday came from a smartphone, the conversation elevates from casual to game changer. If that’s not enough to get you thinking about small screens and their power, then consider…

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GroundTruth offers automated store ‘visit optimization’ tool for self-service platform – Mobile Marketing Article

Location intelligence provider GroundTruth announced that its self-service advertising platform will offer an automated visit-optimization capability. That means bidding is optimized for campaigns and creatives that drive physical store visits. It will become available in January 2020. Range of location-related targeting options. The company’s self-service Ads Manager offers a range of location-based targeting options including audience targeting, location and weather-based targeting. Audience targeting is based on profiles generated from offline behaviors (e.g., airport or gym visitation) but can also be combined…

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App Annie picks up mobile advertising analytics provider – Mobile Marketing Article

Mobile market data and analytics provider App Annie will acquire mobile advertising analytics company Libring in a move the company says will help mobile publishers and brands to view market data and advertising analytics side-by-side. Why we should care Mobile execution and engagement is a critical component of many brands’ success. And with mobile ad spend projected to double to $375 billion globally by 2022, marketers can expect their organizations to double-down on analytics to show return on their investments.…

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MoPub gives publishers impression-level revenue data, links with attribution platforms – Mobile Marketing Article

MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has partnered with seven third-party attribution platforms to deliver the data. The platforms include Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA and Tenjin. The impression-level revenue data will be delivered in real-time once an ad impression is triggered and will include a variety of data fields, such as the demand source, ad placement, currency and country information. Why we should care This granular…

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Google shares details on how first price auctions in Google Ad Manager will work – Marketing Article

In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it issued an update with some additional details on the transition. How auctions on Ad Manager run now. Currently, there may be two different auctions run for a specific ad. A second price, real-time bidding auction runs among Authorized Buyers, which include Google Ads, Display & Video 360 and other DSPs. That’s then followed…

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Chatbots could drive $112 billion in retail sales by 2023 – Mobile Marketing Article

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots will nearly double annually, reaching $112 billion by 2023, the study says. And retailers will see an increase in savings, thanks to the automation of customer sales and support processes. “Retailers can expect to cut costs by $439 billion a year in 2023, up from $7 billion…

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