A-Post to Marketing Land

Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens – Mobile Marketing Article

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market Report. In other words, it’s big business. Google has been focused on advertising opportunities for mobile games specifically and apps generally for several years. The company is announcing new inventory and features for app publishers and advertisers at Think Games at ChinaJoy, a giant conference for game developers…

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Google revamps Test My Site mobile site speed tool – Mobile Marketing Article

Google has rebuilt its site speed tool that first launched in 2016, the company announced Monday. Test My Site (which really can be used to test any site without the user being the verified owner) now features more details on a site’s mobile site speed. What’s new? Within several seconds, the tool will generate a report to show you: • The speed of both the entire site and of individual pages and whether the site or page speed is faster or…

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