A/B testing

Demand Gen: Quality Over Quantity – B2B Marketing Article

This is an excellent strategy that all content marketers should be using — and using more often. With today’s marketing automation platforms, it’s easy to send half  your audience one message and half another and then measure the results. But be careful that you don’t confound your variables. Always make sure you’re testing one variable at a time. It seems obvious, but it’s often ignored. If you send two entirely different emails, for instance, and one performs better than the…

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A/B testing guide: What is it and how do you set it up? – Email Marketing Article

Let’s face it, marketing online isn’t easy. New competitors are springing up every day, and customer acquisition costs are rising for both B2C and B2B companies as a result. Here’s data from ProfitWell that shows just how significantly customer acquisition costs have risen in recent years. In this increasingly competitive digital landscape, a lot of marketers are turning to conversion rate optimization to let them do more with what they have, and A/B testing is a core part of this.…

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5 Strategic Tips for Marketing Automation – Email Marketing Article

Ever wondered how many hours you spend each day on managing your social media posts and other marketing content? If you winced in response to that question, clearly, you haven’t embraced marketing automation yet. Marketing automation software is a boon for busy professionals who wish to save time while also amplifying their marketing efforts. According to stats, up to 36% of marketers use marking automation to put repetitive tasks on autopilot. And, 63% of those who have invested in marketing…

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Why Aren’t You A/B Testing Ways to Improve Your Website? | – Marketing Article

In January, I shared a post on Crazy Egg’s new priority as a company: our mission is to help you get better at paying attention to the people visiting your website, so you can improve their experience. We believe (and have seen firsthand) the undeniable downstream impact of placing the focus on paying attention. Paying Attention to What People are Doing Since then, we’ve spent a lot of time paying attention to the people using Crazy Egg; focusing on where…

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The Best Time to Send Email: How to Schedule Your Email Campaign – Email Marketing Article

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question. After all, if you send emails when…

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