Wondering why your website’s traffic has worryingly dropped off a cliff? Luckily it’s fixable in most cases – let’s look at the source of the traffic loss, followed by a likely cause and a possible fix! Identifying the source of traffic loss Before looking into the possible reasons for traffic loss to a website, it’s best to first check which traffic source has been affected. The Source/Medium report on Google Analytics is ideal for segmenting the users into different groups…