There are recent rumours around a possible merger between Grab and Gojek, South East Asia’s two unicorns that previously fended off Uber. Higher GrabCar prices aside, a merger could be what the region’s businesses need.

Digital is about to become tougher

The outsized influence of Facebook and Google has proven difficult to break. In SEA, they’ve already sent publisher’s margins into freefall. Come 2022, when Google Chrome blocks third party cookies, traditional publishers will find it even harder to eke out value for their content. Only the largest holders of first-party data will be able to command a premium for their ability to segment and target.

That is apps like Facebook or YouTube….

This is only a snippet of a B2B Marketing Article written by Sean Cheo

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