Earlier this year, I wrote an article about how to add How-to Schema to your content. I followed that up with a piece on FAQs for FAQ Schema.

Both involved a fun experiment that I referred to as “Schema Inception,” where I explained how each functioned, while marking up the content with the corresponding JSON-LD script.

A section with my FAQ Schema post related to guidelines for implementation, cited from a conversation I had with Google.

The example used in my question was about whether a page that wasn’t specifically about “FAQs” (i.e. a page about “car insurance” more generally) qualified for the markup. The response was yes, the page did qualify.

Since I published this post…


This is only a snippet of a Marketing Article written by Brodie Clark

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