Using intent data to fuel your marketing activities seems like a no-lose situation. It’s an opportunity to gain deeper insight into the behavior of individuals in your target audience. With that information at hand, you should be able to improve the effectiveness of your marketing activities.

At least that’s the promise of quality intent data. It’s why about half of B2B companies are already investing in intent data to some extent.

But intent data shouldn’t be used as a magic bullet for marketers. For intent data to live up to its potential within your organization, you need to find the more practical ways to put it to use.

There are many different options, but the following…

This is only a snippet of a B2B Marketing Article written by Jessie Coan

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