As part of my quest to find new ways to support our clients’ content marketing goals and strategies for 2020, I dove into the newly published B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America from Content Marketing World (CMI) and spotted some notable takeaways. These insights may help you formulate your own marketing strategies for the new year.

Key Takeaways From CMI

Content marketing is mostly focused on the top of the funnel. Marketers said they successfully used content marketing to achieve early-stage goals like creating brand awareness (86%), educating audiences (79%), and building credibility and trust (75%). What’s curious is that there were notable…


This is only a snippet of a B2B Marketing Article written by Toni Boger

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