Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Unlike TVs, our smartphones travel with us everywhere we go. We use them at work, in transit, while we walk, exercise, socialize, eat, and relax.

When consumers are on-the-go, they prefer a fast, intuitive and optimized mobile experience. It’s critical to make it as easy as possible for customers to engage with your company and advocate for your brand. Modern businesses are laser-focused on improving the customer experience on mobile. They know that in order to activate their…


This is only a snippet of a B2B Marketing Article written by Alex Ruddock

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