Have you ever wondered why certain individuals in your field rise out of nowhere to national prominence? These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Are these men and women just smarter than the rest of us? Or are they privy to some magical personal branding strategy that the rest of us don’t know about?

A few years ago, Hinge embarked on a research project to learn all we could about these industry stars (we call them Visible Experts®) and their personal branding strategies. Our researchers interviewed over 1,000 Visible Experts and buyers of their services to figure out what was going on and exactly what they did to…


This is only a snippet of a B2B Marketing Article written by Elizabeth Harr

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