The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them. Marketers must adopt the right strategy, operational best practices and technology to win, serve and retain customers in this new environment.

Brands aren’t equipped to meet customers’ expectations today. Emerging technologies and shifting cultural norms fuel consumers’ escalating expectations of experiences and interactions with brands. On one hand the number of devices…


This is only a snippet of a B2B Marketing Article written by Julie Ask

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