It’s a typical interview, and a business owner asks the would-be employee, “Do you think you would be a good fit with our company culture?” Or maybe the interviewee, given the chance to ask a question, chimes in, “Can you tell me a little about the culture?”

With the attention we pay to “culture,” you’d think we were all amateur anthropologists. But there is a reason it plays a significant role in how we think about businesses today. Identifying and understanding your business culture strengthens your company internally and externally. In fact, companies with happy employees outperform their competition by 20%.

Sure, happiness is subjective, but the point is that a cohesive group sharing…

This is only a snippet of a B2B Marketing Article written by Nick Bogacz

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