Creating a major piece of content – such as an ebook, guide, or white paper – can be a daunting task.
Although these in-depth resources are ideal for educating leads, they are also time-intensive. Many B2B marketing teams are overworked and don’t have the capacity to get these projects off the ground.
According to a study by Ascend2, the biggest content marketing challenge is the lack of internal resources to get it done.
If you invest in a major content project, you don’t want to waste all of your effort on something that falls flat.
Before you commit to your next ebook, guide, or white paper, you’ll want to be sure that it will help you achieve your marketing goals.
This is only a snippet of a B2B Marketing Article written by Rachel
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