Creating a major piece of content – such as an ebook, guide, or white paper – can be a daunting task.

Although these in-depth resources are ideal for educating leads, they are also time-intensive. Many B2B marketing teams are overworked and don’t have the capacity to get these projects off the ground.

According to a study by Ascend2, the biggest content marketing challenge is the lack of internal resources to get it done.

Bar graph illustrating biggest challenges for content marketers

If you invest in a major content project, you don’t want to waste all of your effort on something that falls flat.

Before you commit to your next ebook, guide, or white paper, you’ll want to be sure that it will help you achieve your marketing goals.

To do…


This is only a snippet of a B2B Marketing Article written by Rachel

Source link

Content Disclaimer 

This Content is Generated from RSS Feeds, if your content is featured and you would like to be removed, please Contact Us With your website address and name of site you wish to be removed from.

Note:

You can control what content is distributed in your RSS Feed by using your Website Editor.

Tech Shop Offers