Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. The costs associated with just being there mean you need to make sure that your efforts are successful. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Here are a few tips:

Define Success

Before designing your trade show booth first you must decide WHY you’re taking part in a particular trade show. Are you there to build brand awareness? Promoting a new product? Generating leads? All of the above? Defining success before you even begin to prepare will help give you guidance for not only what you want…

This is only a snippet of a B2B Marketing Article written by Jackie Oberholtzer

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