You may or may not have heard of content or website pillar pages. Pillar pages are the current best-practice way to structure content on your website to be findable by search.

The reason pillar pages are recommended is because search bots find it difficult to understand whether you are an authority on a topic if all of your knowledge is held in disparate blog posts.

Instead, current thinking states you choose a broad yet tightly relevant topic, and create content based on specific keywords that people would search with, and that relate to each other.

For example, perhaps you want to choose a top level content topic such as Dog Walking. To break this up into three sub-topic keywords,…


This is only a snippet of a B2B Marketing Article written by christa@brandchemistry.com.au (Christabelle Tani)

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