If you’re a B2B marketer, especially a services provider, your environment is about to be upended.  Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying that you need to know about.  And once you know, you must consider how to adapt and, better yet, turn the changes to your advantage. Consider these.

  1. The arrival of Millennials in business buying positions.  These 30-somethings are rapidly migrating from researcher and specifier, into decision-making roles.  I’ve written about this before, offering ideas for how marketers can cope.  But I also see this development as part of a larger…


This is only a snippet of a B2B Marketing Article written by Ruth Stevens

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