Get your site in shape for the new year with our 20-point audit checklist
As we start the new year, it’s the perfect time to perform a health check of your digital branch. Buyer needs evolve, product offerings change, and catalogs become more complex, which means your eCommerce site from a year ago may not be providing the same kind of content and user experience your customers want today. To ensure your site is fine-tuned and physically fit to keep up with your buyers, set aside some time to audit three key areas of your digital channel: site usability, content, and product catalog. When your website runs smoothly and efficiently, offers relevant content buyers can use, and…
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