A truth that marketing teams now have to contend with is that consumers simply don’t trust brands anymore. Companies need to adapt accordingly by making sure they’re in touch with what their customers are thinking, feeling, and saying. In light of this shift, we’ve seen new roles pop up throughout organizations that focus on bringing the voice of the customer into the boardroom.

For this reason, Influitive CEO Mark Organ views customer marketing as the most exciting area of marketing right now. “We define customer marketers as the folks who market to and through customers,” Mark said on a recent webinar with the executives of the Customer-Powered Alliance….


This is only a snippet of a B2B Marketing Article written by Dionne Cheong

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